7 MIN READ

Best Practices for Transferring Research Participant Data Securely

Louisa Thistlethwaite

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Best Practices for Transferring Research Participant...

    The title of this blog is slightly misleading, the word ‘transferring’ implies that data security is an action or process which is brought out at a discrete phase during a client-agency relationship, ...

    7 MIN READ

    Louisa Thistlethwaite

    Guest Post: A Bot's Guide to Market Research Moderat...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    In-House Insight vs. Research Agencies: Which is Bes...

    It’s that age old debate; which approach should you take to ensure maximum insight is gained from your market research project? Do you use an in-house insight team or employ an independent market rese...

    4 MIN READ

    Chris Martin

    What Clients Want: 3 Key Aspects of the Best Researc...

    As a researcher, it is always important to consider the point of view of your audience. In many cases this means understanding what it is that your client wants to know. The purpose of a research repo...

    5 MIN READ

    Kimberley Bell

    Rethinking Agency Relationships: A Roadmap to Resear...

    The relationship between market research buyers and suppliers has always been notoriously tough to manage. Some of the existing tensions are highlighted in the 2016 Q1-Q2 GRIT report. From agency frus...

    3 MIN READ

    Chris Martin

    Are Research Participants Stakeholders?

    Decision making is vital to business success. It is necessary to continuously drive business forward and encourage both growth & development. Many techniques can be used to help businesses make an...

    5 MIN READ

    Grayling Ferguson

    The 5 Key Stakeholders in Any Long-Term Research Pro...

    Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro...

    6 MIN READ

    Dr Dorota Crockford

    Does Your Boardroom Need More Market Research?

    There is a perception that market research has, over time, lost its place in the boardroom. However, that is not the case. Market research has, and always will, play a role - even if that role could b...

    6 MIN READ

    Charles Pearson

    7 Boring Research Tasks You Can Automate

    It’s not uncommon for managers and executives to not only need research, but need the results yesterday. After all, staying ahead of the competition and striving to deliver excellence is their top pri...

    7 MIN READ

    Amy Greenwood

    I am Not a Robot: The Importance of Humanising Insig...

    AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ...

    6 MIN READ

    Charlotte Duff