7 MIN READ

Fact or Fiction: Virtual Reality in Market Research

Alison Little

AI Frontiers of Market Research: Value Creation an...

The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...

8 MIN READ

Dr Matthew Farmer

    Fact or Fiction: Virtual Reality in Market Research

    In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

    7 MIN READ

    Alison Little

    How to Generate Insightful Moments

    Customer insight should be the lifeblood of an organisation; the element that creates competitive advantage. That is the rational argument for generating customer insights. In reality, the way organis...

    7 MIN READ

    Paul Hudson

    The Anatomy of the Perfect Market Research Project

    What makes the perfect market research project? In truth, there may be no such thing. But there are certainly some steps you can take to make your research more effective, and it starts at the very be...

    2 MIN READ

    Chris Martin

    5 Lies Your Market Research Agency Is Telling You

    You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.

    7 MIN READ

    Maria Twigge

    Crafting the Perfect Focus Group: A Brief Guide

    At FlexMR we are passionate about focus groups. Whether traditional, online in a question board format or synchronous live chat we believe they are a valuable tool; generating rich exchanges which elu...

    7 MIN READ

    Louisa Thistlethwaite

    How to Combine Qual & Quant Research to Create B...

    Gone are the days of purist approaches to research, when single methodologies were recommended as a solution to your business/research objectives. These days you’ll struggle to find a research agency ...

    5 MIN READ

    Chris Martin

    Why Ethnography is Still the Best Form of Research

    Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Muc...

    5 MIN READ

    Iulia Ghindeanu

    When Agencies Collide: Managing Multiple Research Su...

    Collating resources from multiple agencies can help you achieve specific expertise from all areas for your research to make it success. Whilst it may often be easier to buy a ‘one size fits all’ packa...

    5 MIN READ

    Grayling Ferguson

    Guest Post: How People Talk in Online Qual - It's Al...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    7 MIN READ

    Susan Bell

    Disrupting Research: 5 Innovative Types of Market Re...

    Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme...

    5 MIN READ

    Dr Dorota Crockford