7 MIN READ

Market Research Automation: Fact, Fiction and Reality

Annette Smith

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Market Research Automation: Fact, Fiction and Realit...

    It seems you can’t move on Twitter these days for tweets linking to blogs, reports and opinion pieces about automation in market research and suggestions that it won’t be long before researchers may b...

    7 MIN READ

    Annette Smith

    5 Big Qual Market Research Chatbots You Can Build To...

    For 12 months at least, AI, machine learning and chatbots have been hot topics in the market research industry. There has been tremendous noise about the use of these innovative technologies for resea...

    11 MIN READ

    Alison Little

    Choosing the Right Digital Research Provider: 6 Top ...

    With a wealth of experience in the market research industry directing operations across numerous prevalent agency side brands, Charles Pearson, our Senior VP, has seen it all. Among his many historic ...

    7 MIN READ

    Charles Pearson

    3 Market Research Applications of Virtual Reality Th...

    2017 has been denoted as the year VR goes mainstream at which point its potential application in widespread market research practice becomes even more significant. So how is this innovative technology...

    4 MIN READ

    Paul Hudson

    Wearable Devices: Research Boon or Bust?

    As a parent of a child with type 1 diabetes I fully embrace any advancement in the wearable technologies market. Thanks to advances in recent years, I am able to track my daughter’s blood glucose leve...

    7 MIN READ

    Chris Martin

    4 Principles of Behavioural Economics Market Researc...

    Behaviour economics is the study of the psychological and behavioural variables involved in the decision making process of consumers. Over time behavioural economic experiments have identified a range...

    8 MIN READ

    Maria Twigge

    Understanding the Customer Journey: What, When, Why ...

    Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examina...

    6 MIN READ

    Louisa Thistlethwaite

    The Role of Market Research in Effective Contextual ...

    What is Contextual Advertising? By definition, contextual advertising is 'targeted advertising that typically occurs on a banner or pop-up ad on a website'. More recently of course, such ads have exte...

    8 MIN READ

    Iulia Ghindeanu

    The 7 Best Market Research Dashboards

    Ah, dashboards. You can’t move these days for them. After all, nearly everyone loves a quick data-hit, don’t they? In reality, the term ‘dashboard’ covers a multitude of data interface types. We did a...

    10 MIN READ

    Annette Smith

    Does Eye Tracking Technology Add Value to Digital Re...

    What is Eye Tracking Technology? Eye tracking is by no means a new development and is in short, the measurement of eye activity. The application of eye tracking within a research context includes trac...

    5 MIN READ

    Grayling Ferguson