4 MIN READ

3 Market Research Applications of Virtual Reality That You'd Not Thought Of

Paul Hudson

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    3 Market Research Applications of Virtual Reality Th...

    2017 has been denoted as the year VR goes mainstream at which point its potential application in widespread market research practice becomes even more significant. So how is this innovative technology...

    4 MIN READ

    Paul Hudson

    Wearable Devices: Research Boon or Bust?

    As a parent of a child with type 1 diabetes I fully embrace any advancement in the wearable technologies market. Thanks to advances in recent years, I am able to track my daughter’s blood glucose leve...

    7 MIN READ

    Chris Martin

    4 Principles of Behavioural Economics Market Researc...

    Behaviour economics is the study of the psychological and behavioural variables involved in the decision making process of consumers. Over time behavioural economic experiments have identified a range...

    8 MIN READ

    Maria Twigge

    Understanding the Customer Journey: What, When, Why ...

    Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examina...

    6 MIN READ

    Louisa Thistlethwaite

    The Role of Market Research in Effective Contextual ...

    What is Contextual Advertising? By definition, contextual advertising is 'targeted advertising that typically occurs on a banner or pop-up ad on a website'. More recently of course, such ads have exte...

    8 MIN READ

    Iulia Ghindeanu

    The 7 Best Market Research Dashboards

    Ah, dashboards. You can’t move these days for them. After all, nearly everyone loves a quick data-hit, don’t they? In reality, the term ‘dashboard’ covers a multitude of data interface types. We did a...

    10 MIN READ

    Annette Smith

    Does Eye Tracking Technology Add Value to Digital Re...

    What is Eye Tracking Technology? Eye tracking is by no means a new development and is in short, the measurement of eye activity. The application of eye tracking within a research context includes trac...

    5 MIN READ

    Grayling Ferguson

    The Importance of Geofencing Market Research Surveys

    Take a moment to stop and look around you… what do you see? A Smartphone? A tablet? Mobile is now the world we live in with around 82.8 million devices in the UK alone. Given ONS estimate the UK popul...

    5 MIN READ

    Amy Greenwood

    Passive Data Collection vs. Observational Research -...

    When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin...

    6 MIN READ

    Charlotte Duff

    6 Creative Examples of Ethnographic Research in Acti...

    Harvard Business Review defines ethnography as a “branch of anthropology that involves trying to understand how people live their lives.” For the purposes of market research, ethnography is an indirec...

    5 MIN READ

    Dr Dorota Crockford