How to Build Impactful Research Partnerships
Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...
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FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecture...
Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...
As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...
Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...
Good sampling doesn’t guarantee success, but a poor sample will guarantee failure.
When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?
There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...
As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we spe...
Advertising has been an integral part of business strategy for centuries. From the earliest newspaper ads to today's digital campaigns, companies have relied on advertising to connect with their targe...
In the ever-evolving landscape of retail, understanding customer experiences has become a pivotal factor in achieving success. Retail journey evaluation surveys have emerged as a potent tool for busin...
In the modern market-oriented organisation, understanding customer sentiment and loyalty has become a cornerstone of success. One of the most prominent tools that emerged to measure this aspect is the...