Small Data: Avoiding the Big Data Overload
Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...
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Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...
Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...
1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...
Market research plays a crucial part in business decision making. It identifies the functions and processes that are successful as well as those that require attention. It is key to effective market p...
Conducting Business to Business (B2B ) market research can be challenging for many reasons. It’s something of a speciality. One question we are frequently asked – or challenged on – is whether online ...
Understanding consumers and how they behave is a primary objective of every B2C business. And one of the most popular approaches for doing so is the good old survey.
The Business Dictionary defines a focus group as 'a small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus ...
If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene...
It seems you can’t move on Twitter these days for tweets linking to blogs, reports and opinion pieces about automation in market research and suggestions that it won’t be long before researchers may b...
For 12 months at least, AI, machine learning and chatbots have been hot topics in the market research industry. There has been tremendous noise about the use of these innovative technologies for resea...
With a wealth of experience in the market research industry directing operations across numerous prevalent agency side brands, Charles Pearson, our Senior VP, has seen it all. Among his many historic ...