6 MIN READ

Small Data: Avoiding the Big Data Overload

Iulia Ghindeanu

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Small Data: Avoiding the Big Data Overload

    Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...

    6 MIN READ

    Iulia Ghindeanu

    5 Reasons to Ditch your Market Research Agency Today

    1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...

    7 MIN READ

    Chris Martin

    Which Market Research Method Provides the Highest RO...

    Market research plays a crucial part in business decision making. It identifies the functions and processes that are successful as well as those that require attention. It is key to effective market p...

    6 MIN READ

    Grayling Ferguson

    5 Practical Tips for Online B2B Market Research Succ...

    Conducting Business to Business (B2B ) market research can be challenging for many reasons. It’s something of a speciality. One question we are frequently asked – or challenged on – is whether online ...

    6 MIN READ

    Paul Hudson

    Word Survey Templates for Understanding Consumers an...

    Understanding consumers and how they behave is a primary objective of every B2C business. And one of the most popular approaches for doing so is the good old survey.

    8 MIN READ

    Amy Greenwood

    Digital Database: Webcam vs. Text-Based Focus Groups

    The Business Dictionary defines a focus group as 'a small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus ...

    5 MIN READ

    Dr Dorota Crockford

    Can Text and Sentiment Analysis Tools be Trusted to ...

    If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene...

    5 MIN READ

    Charlotte Duff

    Market Research Automation: Fact, Fiction and Realit...

    It seems you can’t move on Twitter these days for tweets linking to blogs, reports and opinion pieces about automation in market research and suggestions that it won’t be long before researchers may b...

    7 MIN READ

    Annette Smith

    5 Big Qual Market Research Chatbots You Can Build To...

    For 12 months at least, AI, machine learning and chatbots have been hot topics in the market research industry. There has been tremendous noise about the use of these innovative technologies for resea...

    11 MIN READ

    Alison Little

    Choosing the Right Digital Research Provider: 6 Top ...

    With a wealth of experience in the market research industry directing operations across numerous prevalent agency side brands, Charles Pearson, our Senior VP, has seen it all. Among his many historic ...

    7 MIN READ

    Charles Pearson