9 MIN READ

Happy 10th Birthday iPhone: 6 Smart Mobile Market Research Applications

Paul Hudson

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Happy 10th Birthday iPhone: 6 Smart Mobile Market Re...

    Can you believe that it’s nearly 10 years ago that the first iPhone was shipped? The 29th June 2007 was the date that the mobile market changed forever. This was probably the first death knell for Nok...

    9 MIN READ

    Paul Hudson

    3 Ways in Which Artificial Intelligence Can Compleme...

    Back in 1950 Alan Turing’s famous question “Can machines think?” opened his paper on ‘Computing Machinery and Intelligence’. Jumping ahead in time somewhat, the advancements around artificial intellig...

    6 MIN READ

    Lucia Hoffart

    The Impact of Artificial Intelligence on Consumer Be...

    Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our con...

    7 MIN READ

    Alison Little

    Small Data: Avoiding the Big Data Overload

    Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...

    6 MIN READ

    Iulia Ghindeanu

    5 Reasons to Ditch your Market Research Agency Today

    1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...

    7 MIN READ

    Chris Martin

    Which Market Research Method Provides the Highest RO...

    Market research plays a crucial part in business decision making. It identifies the functions and processes that are successful as well as those that require attention. It is key to effective market p...

    6 MIN READ

    Grayling Ferguson

    5 Practical Tips for Online B2B Market Research Succ...

    Conducting Business to Business (B2B ) market research can be challenging for many reasons. It’s something of a speciality. One question we are frequently asked – or challenged on – is whether online ...

    6 MIN READ

    Paul Hudson

    Word Survey Templates for Understanding Consumers an...

    Understanding consumers and how they behave is a primary objective of every B2C business. And one of the most popular approaches for doing so is the good old survey.

    8 MIN READ

    Amy Greenwood

    Digital Database: Webcam vs. Text-Based Focus Groups

    The Business Dictionary defines a focus group as 'a small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus ...

    5 MIN READ

    Dr Dorota Crockford

    Can Text and Sentiment Analysis Tools be Trusted to ...

    If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene...

    5 MIN READ

    Charlotte Duff