6 MIN READ

Informing Decisions Through Qualitative and Quantitative Data

Chris Martin

How does an insight function have agency over thei...

Customer insight teams often ask for a greater seat at the table. They want more influence over deci...

6 MIN READ

Paul Griffiths

    Informing Decisions Through Qualitative and Quantita...

    As I return to the research and insights industry, I notice that a lot has changed in my brief 18 month hiatus. A surprising amount of change. New tools, platforms and technological advancements are a...

    6 MIN READ

    Chris Martin

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James

    Overcoming the Barriers to Effectively Analysing Big...

    Gathering big qual online has many benefits and often results in lots of data for a couple of reasons. Firstly, the anonymity of online qual encourages participants to open up and share more detail wi...

    5 MIN READ

    Dr Dorota Crockford

    4 Historic Times Market Research Helped Avoid Catast...

    Market research can be seen as quite a dry and uninteresting topic to those who aren’t involved in the industry. But for those of us who have been active in the research world for some time we enjoy t...

    5 MIN READ

    Maria Twigge

    Data Mining: Social Media vs. Online Communities

    Neither social media nor online research communities are new platforms for businesses to communicate with consumers over. Still, there is no denying that social media has grown in recent years. And it...

    8 MIN READ

    Emily James

    Evaluating Smart Assistants as a Way to Deliver Bett...

    Smart assistants such as Alexa, Siri, Google Assistant and Cortana have become commonplace in people’s homes during the last 18 months. Admittedly a lot of their use has centred round playing music an...

    5 MIN READ

    Paul Hudson

    The Role of Market Research in Mapping Customer Jour...

    Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...

    5 MIN READ

    Charlotte Duff

    Choosing the Right Online Research Tools for your In...

    With lots of online research tools to choose from, making the right choice can be tricky. The key to success is to match them to your objectives. So before you look at tool selection do ensure your in...

    8 MIN READ

    Laura Butterworth

    Mobile-First Survey Design: Getting It Right

    It is estimated that over 5 billion people worldwide will be mobile phone users by 2019 (Statistica, 2018) and this gives us, in the market research industry, incredible scope to gain high-quality sca...

    6 MIN READ

    Dr Katharine Johnson

    Getting Started With DIY Market Research: A Step-by-...

    In a world of global commerce, market research is simply essential. It allows companies to keep in touch with market trends and consumer behaviour, views and interests to ensure they are providing a c...

    7 MIN READ

    Grayling Ferguson