8 MIN READ

Data Mining: Social Media vs. Online Communities

Emily James

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Data Mining: Social Media vs. Online Communities

    Neither social media nor online research communities are new platforms for businesses to communicate with consumers over. Still, there is no denying that social media has grown in recent years. And it...

    8 MIN READ

    Emily James

    Evaluating Smart Assistants as a Way to Deliver Bett...

    Smart assistants such as Alexa, Siri, Google Assistant and Cortana have become commonplace in people’s homes during the last 18 months. Admittedly a lot of their use has centred round playing music an...

    5 MIN READ

    Paul Hudson

    The Role of Market Research in Mapping Customer Jour...

    Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...

    5 MIN READ

    Charlotte Duff

    Choosing the Right Online Research Tools for your In...

    With lots of online research tools to choose from, making the right choice can be tricky. The key to success is to match them to your objectives. So before you look at tool selection do ensure your in...

    8 MIN READ

    Laura Butterworth

    Mobile-First Survey Design: Getting It Right

    It is estimated that over 5 billion people worldwide will be mobile phone users by 2019 (Statistica, 2018) and this gives us, in the market research industry, incredible scope to gain high-quality sca...

    6 MIN READ

    Dr Katharine Johnson

    Getting Started With DIY Market Research: A Step-by-...

    In a world of global commerce, market research is simply essential. It allows companies to keep in touch with market trends and consumer behaviour, views and interests to ensure they are providing a c...

    7 MIN READ

    Grayling Ferguson

    A Market Researcher's Guide to Video Analytics

    Some years ago, we ran a project with a UK retailer to collect video diaries from their customers detailing their shopping experience and general day-to-day life over the Christmas period. The problem...

    8 MIN READ

    Annette Smith

    Engaging Market Research Participants in the Transfo...

    In this globalised economy, giving the customer exactly what they want is more important than ever before. The massive number of competitors present in every market has made getting ahead of the game ...

    6 MIN READ

    Mayra Munguia

    The Impact of Artificial Intelligence in Market Rese...

    To understand the impact that artificial intelligence (AI) will have on market research, it is first important to be clear about what exactly AI is and what it is not. Artificial intelligence is the i...

    8 MIN READ

    Chris Martin

    The Best LinkedIn Groups for Insight Professionals

    LinkedIn is a professional social network that offers countless opportunities for networking; for keeping track of industry developments and connecting with those within. To make this even easier Link...

    7 MIN READ

    Emily James