9 MIN READ

The Challenges Insight-Driven Brands Face Next

Emily James

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    The Challenges Insight-Driven Brands Face Next

    In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...

    9 MIN READ

    Emily James

    Ethical Insight: When to Observe and When to Act

    Often when it comes to ethics in daily situations our moral compass kicks in, determining how we act upon a situation. In a specific context, such as a job role, title etc. the many different contexts...

    7 MIN READ

    Laura Butterworth

    Practical Steps to Addressing Algorithmic Bias

    Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...

    9 MIN READ

    Emily James

    Using Zero-Based Budgeting to Drive Return on Resear...

    Some of the biggest brands in the world have adopted an accounting practice that originated in the 1970s but has seen a recent resurgence in popularity - zero-based budgeting (ZBB). Kraft Heinz, Monde...

    7 MIN READ

    Amy Greenwood

    Fringes of Society: Reaching Subcultures with Online...

    Subcultures are groups within a large society that often have beliefs or interests that differ to those of the wider society. Wherever there are constraints on personal expression, spaces form (either...

    7 MIN READ

    Iulia Ghindeanu

    The Difference Between Real-Time and Agile Market Re...

    With today’s technology, we are empowered to live a much more open life; as researchers, we are not only available to conduct market research in a more rapid and comfortable way, but we are also able ...

    5 MIN READ

    Mayra Munguia

    Research Ethics: Differentiating Manipulation from P...

    How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...

    9 MIN READ

    Emily James

    Informing Decisions Through Qualitative and Quantita...

    As I return to the research and insights industry, I notice that a lot has changed in my brief 18 month hiatus. A surprising amount of change. New tools, platforms and technological advancements are a...

    6 MIN READ

    Chris Martin

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James

    Overcoming the Barriers to Effectively Analysing Big...

    Gathering big qual online has many benefits and often results in lots of data for a couple of reasons. Firstly, the anonymity of online qual encourages participants to open up and share more detail wi...

    5 MIN READ

    Dr Dorota Crockford