8 MIN READ

Turbocharging Customer-Centric Marketing with Insight

Emily James

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    Turbocharging Customer-Centric Marketing with Insigh...

    Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...

    8 MIN READ

    Emily James

    5 Uncomfortable Truths about the Insights Industry

    The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei...

    7 MIN READ

    Paul Hudson

    The Human Factor: Designing Research Experiences for...

    Creating research experiences for real people is integral to enhancing the value of research for businesses and organisations. Through this participant-centric research design, businesses and clients ...

    8 MIN READ

    Maria Twigge

    How to Build Consumer Trust in your Brand’s Use of D...

    Trust is a powerful emotional ally to brands and businesses, and it’s something that consumers hold in abundance. The gain or lack of trust can mean the difference between failure and success in all s...

    7 MIN READ

    Emily James

    How to Write a Market Research Brief (+ Free Templat...

    A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...

    7 MIN READ

    Emily James

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James

    Flowchart Interfaces: The Future of Survey Scripting...

    No research method has been used more than the survey, with focus groups pulling up a close second. Surveys are, and always have been, one of the more robust and reliable tasks in the modern market re...

    8 MIN READ

    Neil Bartley

    How Software Developers Shape Modern Research Experi...

    This is the third (and final) part of my MRMW EU 2019 summary series. You can read my Day 1 summary here, and my overview of the second day here.

    7 MIN READ

    Chris Martin

    Technology that Transfers and Facilitates Knowledge ...

    This is the second part of my MRMW EU 2019 summary. You can read my Day 1 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resea...

    9 MIN READ

    Chris Martin

    Technology as an Enabler of Better Research (MRMW Su...

    This is the first part of my MRMW EU 2019 summary. You can read my Day 2 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resear...

    9 MIN READ

    Chris Martin