7 MIN READ

Are Integrated Platforms the Future of Market Research?

Emily James

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Are Integrated Platforms the Future of Market Resear...

    The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...

    7 MIN READ

    Emily James

    Top 12 Insight and Market Research Blogs 2019

    As research geeks, the only thing we love more than writing about the latest insight trends, methodologies and technologies is reading about them. Fortunately for us, the insight community is full of ...

    13 MIN READ

    Chris Martin

    Understanding Quantitative vs. Qualitative Research

    Technological advancements and innovation within the insights industry means that research methodologies are constantly evolving to be better and more effective. Thus, before undertaking any research,...

    8 MIN READ

    Emily James

    100 Market Research Influencers to Follow in 2019

    The market research and insights industry has a thriving online community that has a real passion for continuous improvement and innovation. Back in 2015, we took a closer look at the movers and shake...

    31 MIN READ

    Emily James

    The 2018 Christmas Consumer Barometer

    Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...

    8 MIN READ

    Chris Martin

    The Role of Developers in Shaping Research Experienc...

    We live more and more aspects of our lives through the prism of technology, whether that’s interacting with traditional computers, phones, smart devices or even wearables. Behind all of these technolo...

    7 MIN READ

    Annette Smith

    How Insights Professionals Contribute to Revenue Gro...

    According to the Bureau of Labour Statistics (BLS), in 2017, Market Research Analysts make an average of $63,230 (just under £50,000) per year. Now, this isn’t an article arguing that Market Research ...

    8 MIN READ

    Heather Wendlandt

    3 Golden Rules for Building an Online Insight Platfo...

    The way we conduct research is constantly changing in accordance to the world around us. Influencing factors that would never have been a factor 5 years ago, are now essential to consider as they add ...

    7 MIN READ

    Emily James

    5 Disruptive Insights and Market Research Startups t...

    It’s extremely exciting to be amidst an industry which is being disrupted by brands challenging the ‘status-quo’ of research tools and techniques. It has become notably evident that technological adva...

    9 MIN READ

    Charlotte Evans

    Evolving Data Security and Privacy Policies for GDPR...

    Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.

    7 MIN READ

    Louisa Thistlethwaite