8 MIN READ

Customer Community Panels: The Secret to Building Brand Loyalty

Charles Pearson

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Customer Community Panels: The Secret to Building Br...

    Online customer community panels have moved from an emerging technology to the mainstream. And yet, despite this, they are still not fully embraced for the rich source of insight that they are. Many s...

    8 MIN READ

    Charles Pearson

    What International Women's Day Means to FlexMR

    As I'm sure you already know, today - March 8th - is International Women’s Day. The theme for this year is 'Balance for Better'. Here at FlexMR we know the value of and actively work to achieve gender...

    8 MIN READ

    Emily James

    Challenger Brands: The Defining Threat to Customer R...

    The term ‘disruption’ provokes one of two common reactions within businesses, depending on the context in which it stands. New technological disruption can provoke an interested, even happy, reaction ...

    9 MIN READ

    Emily James

    What it Means to Turn Customer Centricity into Custo...

    Customer centricity and customer Obsession are two sides of the same coin, just with varying degrees of intensity. Customer centricity is a mindset that focuses on providing positive experiences for c...

    8 MIN READ

    Emily James

    Why Insight Levels the Playing Field Between Establi...

    The one element that really matters for long-term success of a brand is its ability to understand their customers and marketplace. Every brand has to keep evolving to keep maintaining its relevance wi...

    9 MIN READ

    Paul Hudson

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin

    4 Ways to Take your Career in Insights to the Next L...

    Market research is an ever-growing industry, crowded and constantly changing. Therefore, as insight professionals, it is essential that we are flexible in our approach; continually seeking self-improv...

    8 MIN READ

    Samantha Nicholson