8 MIN READ

What Exactly is a Chief Insights Officer?

Maisie Furneaux

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    What Exactly is a Chief Insights Officer?

    The role of a Chief Insights Officer (CIO) is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not all businesses know ...

    8 MIN READ

    Maisie Furneaux

    5 Lessons Researchers can Learn from the Gaming Indu...

    Whether you are a gamer or not, there’s no avoiding the success of the video gaming industry. And it’s fair to say that this success hasn’t gone unnoticed across all of the other industries worldwide....

    9 MIN READ

    Charlotte Evans

    Insight-Led Brand Strategy: A Guide to the Essential...

    Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...

    8 MIN READ

    Emily James

    Insight as Art: An Introduction to the Consumer Post...

    Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...

    7 MIN READ

    Emily James

    The Role Researchers Play in Driving Business Transf...

    Business transformation represents the path to competitiveness. It means improving service, improving efficiency and reducing costs. It can include expanding into other markets, improving capacity for...

    7 MIN READ

    Ruth Moreno

    How to Bring the Voice of the Customer into the Boar...

    One of the main challenges within the research experience isn’t designing the perfect research process, or collecting the right data from the right sample in order to get the right insights. In fact, ...

    7 MIN READ

    Emily James

    A 7-Step Market Research Process for Guaranteed Succ...

    So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...

    7 MIN READ

    Emily James

    The Skills That Insights Leaders of the Future Will ...

    To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, are the skills required changing? To ensure that ...

    7 MIN READ

    Josie Sanderson

    Can You Predict Where your Brand will be in 10 Years...

    Where will you be in 10 years’ time? That is a hard question for anyone to answer.

    8 MIN READ

    Emily James

    Avoiding Social Influence and Conformity in Online C...

    Social influence is a strong natural force. As social beings we seek to fit in and belong amongst our peers in day-to-day life. This instinctual desire can often lead to different forms of social infl...

    9 MIN READ

    Laura Butterworth