16 MIN READ

The 10 Best Podcasts for Market Research and Insight Professionals

Chris Martin

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    The 10 Best Podcasts for Market Research and Insight...

    Just as blogs and video content before them, podcasts are exploding in popularity and are quickly becoming a mainstay of audience media consumption. In fact, the annual report that looks into podcasti...

    16 MIN READ

    Chris Martin

    What is an Average Survey Response Rate?

    A survey response rate of 80% and over is akin to the divine-standard for survey research, but it is extremely rare that researchers achieve that response rate due to the nature of market research and...

    7 MIN READ

    Emily James

    Inspiring Action: The Active Role of Insight in Deci...

    Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh...

    7 MIN READ

    Amy Greenwood

    What is an Online Market Research Community Platform...

    Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks. Usually hosted ov...

    7 MIN READ

    Chris Martin

    The Line between Research, Data and Responsible Mark...

    Every day in the news, we are faced with more stories about the misuse of our data from social media companies, political and campaigning organisations, big brands and the rest. The data that is out t...

    7 MIN READ

    Annette Smith

    Animated Insights: The Bridges That Bind Political, ...

    In our 2019 report, Tribes: An Exploration of Political, Social and Brand Loyalties, we identified a number of surprising trends that underpin the similarities in consumer loyalty across different fac...

    7 MIN READ

    Sophie Grieve-Williams

    Using Journalistic Principles to Drive Informed Deci...

    While I was at the Insights Association South East Chapter’s Annual Spring Event in New Orleans, I was fortunate to have an opportunity to present a seminar of my own. It was a fantastic event, packed...

    9 MIN READ

    Chris Martin

    Culture & Connectivity: Teamwork Makes the Dream...

    During my day at the Insights Association South East Chapter’s 2019 Spring Event, I was fortunate enough to sit on a panel with Kristi Zuhlke of KnowledgeHound and Courtney Williams of Lucid to discus...

    8 MIN READ

    Chris Martin

    Technology, Trends and Compelling Stories (IASE Summ...

    I was fortunate enough to be invited to the Insights Association South East Chapter Spring Event this year and, naturally, made the trip across the pond to see what all the fuss was about. What a bril...

    8 MIN READ

    Chris Martin

    6 Steps to Eliminating Bias from your Insight Platfo...

    With market research companies being voted 6th in a 2018 Global Business Research Network (GBRN) trust survey across 11 different business sectors, it is imperative that market researchers ensure that...

    8 MIN READ

    Dr Katharine Johnson