Spot the Bot: Tips for Improving Data Quality
Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ...
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Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...
Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ...
When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...
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Qualitative research is notorious for its contextual, complex insights that when interpreted right are very actionable. There are many different ways to generate qualitative insights, with more creati...
Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...
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Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...
Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...
Naturally, research insights hold some level of intrigue without having to try too hard. Usually work is commissioned to delve into areas that are interesting to a business or individual or that they ...