7 MIN READ

Spot the Bot: Tips for Improving Data Quality

Amy Greenwood

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    Spot the Bot: Tips for Improving Data Quality

    Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ...

    7 MIN READ

    Amy Greenwood

    Creating a Buzz: How to Make Insights Exciting

    When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...

    6 MIN READ

    Emily James

    Digital Insights, Physical Communication – The Best ...

    Nowadays, everything we can possibly think to do has moved online. Writing letters has been replaced with emails and instant messaging, physical copies of music are only bought to use with nearly outd...

    8 MIN READ

    Emily James

    4 Pillars of Effective Stakeholder Engagement

    There are a few significant challenges associated with stakeholder engagement such as demand on time and resources, unconscious and conscious biases everywhere (departmental biases, human biases, fina...

    8 MIN READ

    Emily James

    Question Boards: A Simple Approach to Generating Qua...

    Qualitative research is notorious for its contextual, complex insights that when interpreted right are very actionable. There are many different ways to generate qualitative insights, with more creati...

    8 MIN READ

    Emily James

    Choosing the Right Research Technology (+ Free Vendo...

    Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...

    7 MIN READ

    Emily James

    The Benefits of a Dedicated Online Focus Group Tool

    Like many, I have had to adapt to running every business meeting by web conference, often on platforms like Zoom, Join Me, Webex & Teams. But also, like many, I have experienced greater tiredness ...

    7 MIN READ

    Paul Hudson

    What is Behavioural Economics and Behavioural Scienc...

    Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

    9 MIN READ

    Emily James

    New Yorkers on New York: How Insight Sparks Importan...

    Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...

    6 MIN READ

    Heather Wendlandt

    How 4 Basic Narrative Structures Can Help You Tell B...

    Naturally, research insights hold some level of intrigue without having to try too hard. Usually work is commissioned to delve into areas that are interesting to a business or individual or that they ...

    9 MIN READ

    Grayling Ferguson