8 MIN READ

Voice of Customer Analysis: Should Companies Care?

Emily James

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Voice of Customer Analysis: Should Companies Care?

    Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...

    8 MIN READ

    Emily James

    6 Skills Agile Insight Teams Need to Succeed

    Over the past three decades, agile methodologies have revolutionised the way in which IT and development teams work. Benefits have ranged from increased success rates in bringing products to market, i...

    7 MIN READ

    Chris Martin

    The California Consumer Privacy Act: Impacts and Con...

    The CCPA (California Consumer Privacy Act) is the new kid on the infosec block: GDPR’s younger sibling. It’s been over 18 months since the GDPR (General Data Protection Regulations) was first enforced...

    8 MIN READ

    Amy Ismay

    Understanding the Power of Consumer Communities

    Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.

    10 MIN READ

    Emily James

    Building a Successful Customer Insights Team

    Once upon a time, it was enough to develop better products than competitors, provide a superior service, or find new operational efficiencies. These were all important markers of success. But today, a...

    8 MIN READ

    Chris Martin

    A Practical Guide to Translating Business Problems i...

    Creating a research brief can be a little daunting; at first it seems that there is a lot to write and a lot of responsibility riding on it. But thankfully, it doesn’t have to be long or complicated -...

    9 MIN READ

    Paul Hudson

    5 Creative Ways to Present Complex Information

    There has never been data and insights so complex as they are now. A confident statement I admit, true nonetheless. The data we have access to now is almost infinite, and with the right combination ca...

    10 MIN READ

    Emily James

    Infographic: Insights Technology Trends of 2020

    Technology has developed at a swifter pace than we ever thought possible – and it's only getting faster every year. The past ten years alone have given us access to smarter technology, advancements in...

    5 MIN READ

    Sophie Grieve-Williams

    Market Research Trends: A 5 Year View (2020-2025)

    Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...

    9 MIN READ

    Emily James

    20 Market Research Tools for a Comprehensive 2020 In...

    Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process f...

    13 MIN READ

    Emily James