8 MIN READ

Question Boards: A Simple Approach to Generating Quality Qual

Emily James

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Question Boards: A Simple Approach to Generating Qua...

    Qualitative research is notorious for its contextual, complex insights that when interpreted right are very actionable. There are many different ways to generate qualitative insights, with more creati...

    8 MIN READ

    Emily James

    Choosing the Right Research Technology (+ Free Vendo...

    Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...

    7 MIN READ

    Emily James

    The Benefits of a Dedicated Online Focus Group Tool

    Like many, I have had to adapt to running every business meeting by web conference, often on platforms like Zoom, Join Me, Webex & Teams. But also, like many, I have experienced greater tiredness ...

    7 MIN READ

    Paul Hudson

    What is Behavioural Economics and Behavioural Scienc...

    Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

    9 MIN READ

    Emily James

    New Yorkers on New York: How Insight Sparks Importan...

    Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...

    6 MIN READ

    Heather Wendlandt

    How 4 Basic Narrative Structures Can Help You Tell B...

    Naturally, research insights hold some level of intrigue without having to try too hard. Usually work is commissioned to delve into areas that are interesting to a business or individual or that they ...

    9 MIN READ

    Grayling Ferguson

    The Difference Between Implicit vs. Explicit Testing

    Market research is an interesting field, with many different research methods from the more traditional surveys, focus groups, and dairy research, to the more innovative VR/AR immersive research, eye-...

    7 MIN READ

    Emily James

    The Speed of Insight: How to Accelerate the Decision...

    There’s no doubt about it - on a daily basis we are faced with decisions, no matter how small they may be. And I’m not just talking about which biscuits to choose from at the supermarket, I’m talking ...

    6 MIN READ

    Laura Butterworth

    Infographic: The Science of Storytelling

    Imagine you’re reading your favourite book, or watching your favourite film. That story you’re so in love with has been crafted with a purpose in mind - whether that’s to entertain, to educate, to rag...

    5 MIN READ

    Sophie Grieve-Williams

    What Researchers Need to Know about Behavioural Scie...

    If you discussed behavioural science with a market researcher ten years ago, chances are that they would have viewed the concept as a purely academic pursuit, or even know of it as something marketers...

    8 MIN READ

    Emily James