Influencing C-Suite Decisions with Actionable Data
Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?
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Customer insight teams often ask for a greater seat at the table. They want more influence over deci...
Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?
Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot fro...
The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...
Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...
Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...
Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...
Data-driven decision making is exactly what it sounds like; a process by which stakeholders use data to inform their decisions. This sentiment is what the entire insights industry is based on, as we a...
There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...
In the midst of a global pandemic, it can feel like we are drowning in a vast sea of numbers. Every day, reading or watching the news requires what feels like A-Level maths to keep up with R rates, pr...
Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...