Infographic: 51 Ways to Activate Insight
Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?
Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...
Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...
When I was asked to write a blog on this hefty topic, I realised there was no way I was able to examine this topic on my own; so in the true fashion of an insight professional, I decided to bring in r...
The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...
To win hearts and minds is a strategy with a long, chequered history. Used originally to describe a military tactic of the British, and subsequently a number of American foreign campaigns – it has sin...
Stakeholder engagement lies at the heart of what we do as researchers. It’s vital to getting insights into an organisation and informing business critical decisions. We have seen great advancements in...
Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...
What makes insights stand out? How do we get decision makers to really take notice and pay attention to what the data is saying? It’s a hotly contested issue, and one which has only become increasingl...
Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words?