4 MIN READ

Infographic: 51 Ways to Activate Insight

Sophie Grieve-Williams

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Infographic: 51 Ways to Activate Insight

    Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?

    4 MIN READ

    Sophie Grieve-Williams

    Videos, Images, Numbers, Text: Blending Data Formats...

    Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...

    6 MIN READ

    Dr Katharine Johnson

    The Insights Industry Needs Digital Integration, Not...

    Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...

    7 MIN READ

    Chris Martin

    Examining the Causes of the Gulf in Research Client-...

    When I was asked to write a blog on this hefty topic, I realised there was no way I was able to examine this topic on my own; so in the true fashion of an insight professional, I decided to bring in r...

    6 MIN READ

    Heather Wendlandt

    Are Survey Chatbots Coming of Age?

    The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...

    9 MIN READ

    Emily James

    Changing Hearts and Minds Through Creative Use of Re...

    To win hearts and minds is a strategy with a long, chequered history. Used originally to describe a military tactic of the British, and subsequently a number of American foreign campaigns – it has sin...

    7 MIN READ

    Chris Martin

    Turning Research Community Insight into Tangible Act...

    Stakeholder engagement lies at the heart of what we do as researchers. It’s vital to getting insights into an organisation and informing business critical decisions. We have seen great advancements in...

    9 MIN READ

    Amy Greenwood

    The Complex Relationship Between Crowdsourcing and I...

    Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...

    9 MIN READ

    Emily James

    Lessons from Advertisers: How to Make Insights Stand...

    What makes insights stand out? How do we get decision makers to really take notice and pay attention to what the data is saying? It’s a hotly contested issue, and one which has only become increasingl...

    8 MIN READ

    Chris Martin

    5 Rules of Visual Storytelling for Impactful Present...

    Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words?

    10 MIN READ

    Emily James