8 MIN READ

Knowledge Management: Giving Structure to Insights

Emily James

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Knowledge Management: Giving Structure to Insights

    Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

    8 MIN READ

    Emily James

    When and How Should Researchers Challenge Internal B...

    To understand the role that insights professionals should play in evolving brand perceptions, it’s first important to have a clear and concrete definition of a brand. The only problem is, that’s a fic...

    7 MIN READ

    Chris Martin

    Forget the Dashboard: The Case for Collaborative Cur...

    I’ve learnt a lot about our collective capability to work remotely in recent months; more broadly, as humans, I continue to be impressed by our adaptability, especially when it comes to technology. Th...

    8 MIN READ

    Sally Nicholls

    How to Use Online Research Platforms to Drive Insigh...

    Insights engagement is a term that has grown in popularity over the past decade. As the role of data and knowledge in decision making have been bought to the forefront of company cultures, driven by a...

    7 MIN READ

    Chris Martin

    Encouraging Connection in Isolation – Safeguarding M...

    Mental health is super important at the best of times, but even more so at the worst of times. It’s hard to argue that we are currently going through one of the worst times in recent history, with ext...

    7 MIN READ

    Emily James

    Infographic: 51 Ways to Activate Insight

    Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?

    4 MIN READ

    Sophie Grieve-Williams

    Videos, Images, Numbers, Text: Blending Data Formats...

    Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...

    6 MIN READ

    Dr Katharine Johnson

    The Insights Industry Needs Digital Integration, Not...

    Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...

    7 MIN READ

    Chris Martin

    Examining the Causes of the Gulf in Research Client-...

    When I was asked to write a blog on this hefty topic, I realised there was no way I was able to examine this topic on my own; so in the true fashion of an insight professional, I decided to bring in r...

    6 MIN READ

    Heather Wendlandt

    Are Survey Chatbots Coming of Age?

    The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...

    9 MIN READ

    Emily James