9 MIN READ

Customer Immersion Sessions - A Simple Guide

Emily James

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Customer Immersion Sessions - A Simple Guide

    Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

    9 MIN READ

    Emily James

    How to Scale Creative Qual for Rich Consumer Underst...

    Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

    8 MIN READ

    Russell Elliot

    5 Strategies to Turn Insights into Action

    Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

    7 MIN READ

    Emily James

    Infographic: A Recipe for the Perfect Insights Commu...

    When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...

    4 MIN READ

    Sophie Grieve-Williams

    A Day in the Life of a Market Researcher

    A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

    7 MIN READ

    Maisie Furneaux

    Asking the Right Questions: A Guide to Effective Sur...

    Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...

    7 MIN READ

    Emily James

    The Impact of User Experience on Market Research

    I have to confess I’ve recently found myself getting to that age where I sometimes think to myself ‘ooh young people today, with their bubble tea in a jam jar and 'Tik Toking’. Especially when you rea...

    6 MIN READ

    Annette Smith

    How to Measure the Success of Insights Activation

    Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...

    8 MIN READ

    Emily James

    8 Common Insight Platform Pitfalls (and How to Avoid...

    After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

    7 MIN READ

    Maria Twigge

    What is a Market Research Playbook?

    Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...

    9 MIN READ

    Emily James