7 MIN READ

Forecasting Failure - Using Insight to Make Strategic Decisions

Emily James

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    Forecasting Failure - Using Insight to Make Strategi...

    Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...

    7 MIN READ

    Emily James

    Infographic: Common Panel Health Issues and Remedies

    Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

    5 MIN READ

    Sophie Grieve-Williams

    Research Automation - The Effect on Recruitment, Fie...

    At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

    8 MIN READ

    Emily James

    Connection & Communication: Principles of Insigh...

    Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

    20 MIN READ

    Emily James

    Animated Insights: Giving Qualitative Research a Nam...

    Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

    4 MIN READ

    Sophie Grieve-Williams

    5 Creative Ways to Communicate Complex Information

    Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

    8 MIN READ

    Sophie Grieve-Williams

    How to Build an Active and Engaged Online Insights C...

    Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

    8 MIN READ

    Emily James

    Are Your Stakeholders Asking the Right Questions?

    There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

    8 MIN READ

    Emily James

    The Power of In-House Research Teams, and How to Enh...

    Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

    7 MIN READ

    Charlotte Duff

    Breaking Down 5 Barriers to Insights Activation

    Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

    7 MIN READ

    Emily James