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31 MIN READ

What is Qualitative Research?

Emily James

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

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6 MIN READ

Ed Hill

    What is Qualitative Research?

    Detailed insightful feedback is every research professional’s dream. When consumers partake in market research, they commit to influencing positive change with each decision their insight influences -...

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    31 MIN READ

    Emily James

    Insightful Thinking: Building a Successful Customer-...

    Building a customer-centric culture is a tricky task for any business. While newer businesses theoretically would have an easier time changing their strategies to build more customer-centric tactics i...

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    18 MIN READ

    Emily James

    7 Questions to Ask Your Research Suppliers

    Finding the best suppliers and partners to work with really does make a difference to the working day. Once you have built up trust and understanding, it makes delivering on your needs a piece of cake...

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    9 MIN READ

    Maria Twigge

    Animated Insights: The Most Important CX Touchpoints...

    The customer experience carries many touchpoints that brands rely on to communicate with customers. Each brand will have a unique combination of touchpoints that creates their unique brand experience,...

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    5 MIN READ

    Sophie Grieve-Williams

    How To Set Your New Insight Platform Up for Success

    Setting up a new insight platform is an exciting time for both researchers and stakeholders. A well-set-up platform provides a wealth of opportunities to gather high-quality, directly actionable insig...

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    8 MIN READ

    Josie Sanderson

    The 3 Step Process for Implementing Customer Feedbac...

    Customer feedback is crucial. While most articles centre on how to get quality customer feedback, the implementation of feedback is a topic that has acquired less focus, mainly because of the subjecti...

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    7 MIN READ

    Emily James

    Infographic: The Long Road to Customer Centric Marke...

    Customer centricity is a key strategy that helps businesses better align themselves with their customers’ wants, needs, and behaviours. There are many organisations now who try to become customer-cent...

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    6 MIN READ

    Sophie Grieve-Williams

    Behavioural Science and Bias: What Researchers Need ...

    Behavioural science describes the study of human behaviour and one factor that can strongly impact our behaviour as humans is bias. Therefore, as insight professionals, we often consider how participa...

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    8 MIN READ

    Natasha Smith

    What is a True Culture of Insight?

    The simple answer, is that a culture of insight perpetuates customer-centricity throughout the organisation, and it’s a step into future success.

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    6 MIN READ

    Emily James

    What Does It Mean to Empower Insights?

    The Customer is King. That’s the mantra of a market economy. It is the customer that decides what gets produced – and what doesn’t – depending on how and where they spend their money. The almost-Darwi...

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    10 MIN READ

    Paul Hudson