28 MIN READ

Consumer Research - Definitions, Examples and Benefits

Emily James

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    Consumer Research - Definitions, Examples and Benefi...

    When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...

    28 MIN READ

    Emily James

    Ingredients for a Successful Consumer Segmentation

    Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...

    4 MIN READ

    Sophie Grieve-Williams

    How Technology Helps Turn Insight into Action

    Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...

    7 MIN READ

    Annette Smith

    Diving Deep: Agility and Scale in Qualitative Resear...

    Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...

    14 MIN READ

    Emily James

    4 Common Insight Platform Challenges and How to Over...

    Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...

    8 MIN READ

    Dr Katharine Johnson

    Diaries, Focus Groups and Communities: A Review of O...

    Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...

    8 MIN READ

    Emily James

    Why Innovation in Market Research Matters

    As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...

    7 MIN READ

    Paul Hudson

    Building the Perfect Qualitative Research Sample

    What is market research without research respondents? A lot of questions without well-founded answers.

    8 MIN READ

    Emily James

    Using the Meaningful x Actionable Grid to Evaluate Y...

    How do you evaluate whether your research is successful? It’s an innocuous question, but one that is surprisingly difficult to answer. Not because we, as researchers, can’t intuit whether our data and...

    11 MIN READ

    Chris Martin

    Animated Insights: Conducting Large-Scale Qualitativ...

    Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increas...

    5 MIN READ

    Sophie Grieve-Williams