How Technology Helps Turn Insight into Action
Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...
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Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...
Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...
Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...
Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...
Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...
As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...
What is market research without research respondents? A lot of questions without well-founded answers.
How do you evaluate whether your research is successful? It’s an innocuous question, but one that is surprisingly difficult to answer. Not because we, as researchers, can’t intuit whether our data and...
Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increas...
It’s not uncommon within the insights industry to see good arguments for recognising customers as stakeholders when it comes to actioning insights and driving change for businesses. Stakeholders want ...
Qualitative interviews are a staple of good market research. They allow insight experts to gather deep, detailed data on any topic imaginable, whether on their own or as part of a larger research desi...