8 MIN READ

Best Practices for Semi-Structured Qualitative Interviews

Emily James

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Best Practices for Semi-Structured Qualitative Inter...

    Qualitative interviews are a staple of good market research. They allow insight experts to gather deep, detailed data on any topic imaginable, whether on their own or as part of a larger research desi...

    8 MIN READ

    Emily James

    How to Measure Brand Awareness: The Complete Guide

    Brand awareness has divided marketers for a long time. For some, it’s a vanity metric that has little bearing on revenue. For others, it’s a crucial factor of success. Some of the greatest marketing t...

    11 MIN READ

    Chris Martin

    Infographic: 6 Creative Qualitative Research Methods

    Insight experts everywhere think they understand the power and capabilities of qualitative research. With the use and need of qualitative insights rising and insight teams fighting to deliver, we are ...

    5 MIN READ

    Sophie Grieve-Williams

    Disruption and Innovation: What's Next for Online Co...

    The insights industry is focused on innovation and looking ahead. With each new technological advancement comes ample opportunity to revolutionize a research process or methodology and every step we t...

    7 MIN READ

    Heather Wendlandt

    Understanding Qualitative Observations and Inquiries

    Qualitative research comes in many forms. With methodologies spanning from the more traditional focus groups, to the creative forms of smartboards, video diaries and more. But there are some qualitati...

    8 MIN READ

    Emily James

    What is Qualitative Research?

    Detailed insightful feedback is every research professional’s dream. When consumers partake in market research, they commit to influencing positive change with each decision their insight influences -...

    31 MIN READ

    Emily James

    Insightful Thinking: Building a Successful Customer-...

    Building a customer-centric culture is a tricky task for any business. While newer businesses theoretically would have an easier time changing their strategies to build more customer-centric tactics i...

    18 MIN READ

    Emily James

    7 Questions to Ask Your Research Suppliers

    Finding the best suppliers and partners to work with really does make a difference to the working day. Once you have built up trust and understanding, it makes delivering on your needs a piece of cake...

    9 MIN READ

    Maria Twigge

    Animated Insights: The Most Important CX Touchpoints...

    The customer experience carries many touchpoints that brands rely on to communicate with customers. Each brand will have a unique combination of touchpoints that creates their unique brand experience,...

    5 MIN READ

    Sophie Grieve-Williams

    How To Set Your New Insight Platform Up for Success

    Setting up a new insight platform is an exciting time for both researchers and stakeholders. A well-set-up platform provides a wealth of opportunities to gather high-quality, directly actionable insig...

    8 MIN READ

    Josie Sanderson