5 MIN READ

Insight to Foresight – A Review of ESOMAR Congress 2022

Chris Martin

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Insight to Foresight – A Review of ESOMAR Congress 2...

    It’s hard to summarise a conference that condensed so much into three days. ESOMAR Congress touched on everything from the ethical challenges facing the research industry to methodology best practices...

    5 MIN READ

    Chris Martin

    The Top Reasons for Low Community Engagement (and Ho...

    There’s nothing worse than the excitement of setting up and launching a new community, or even being years into running one, only to have someone question the engagement levels and suggest that your b...

    7 MIN READ

    Charlotte Duff

    The Connected Customer: A Review of INBOUND 2022

    A long time ago, I used to write summaries of the research, marketing and business conferences I attended – and publish them here, on the FlexMR blog. Not only did they help me to condense and clarify...

    8 MIN READ

    Chris Martin

    The Role of Diverse Data Reporting Strategies

    Data reporting has remained a hot topic debated by insights teams in all industries in the world. With innovation transforming traditional reporting and creating new modern methods, we can see the imp...

    16 MIN READ

    Emily James

    Newsletters and Reports: The Value of Two-Way Commun...

    Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.

    8 MIN READ

    Gareth Bowden

    Agile Data Management – Tips for Success

    Ask any insight professional what the driver of business decisions is and you’ll likely hear one answer. Data. Whether it’s driving marketing investments, financial planning, customer service structur...

    7 MIN READ

    Chris Martin

    The 12 Common Brand Archetypes Explained

    In the 1940s, noted psychologist Carl Jung theorised that humans use symbolism and innate imagery that transcends language to understand complex concepts. Jung’s work focused on how symbols and shared...

    12 MIN READ

    Chris Martin

    How to Write Reports That Drive Action and Inspire C...

    Let’s be honest. Research reports don’t have the best reputation. They are important documents that present data, summarise findings and suggest recommendations. But the image you have in your head ri...

    8 MIN READ

    Chris Martin

    6 Important Skills for Making Sense of Data

    Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...

    7 MIN READ

    Emily James

    5 Components Every Commercial Data Strategy Needs

    Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates...

    6 MIN READ

    Sophie Grieve-Williams