Evaluating Video and Chat Based Focus Groups
Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...
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What is technology actually doing to customer closeness?
Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...
It is fascinating – and challenging - to see how different the insights landscape it now compared to when I started in my research career 23 years ago. Even more to reflect on what it was like when ES...
Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t...
It’s hard to summarise a conference that condensed so much into three days. ESOMAR Congress touched on everything from the ethical challenges facing the research industry to methodology best practices...
There’s nothing worse than the excitement of setting up and launching a new community, or even being years into running one, only to have someone question the engagement levels and suggest that your b...
A long time ago, I used to write summaries of the research, marketing and business conferences I attended – and publish them here, on the FlexMR blog. Not only did they help me to condense and clarify...
Data reporting has remained a hot topic debated by insights teams in all industries in the world. With innovation transforming traditional reporting and creating new modern methods, we can see the imp...
Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.
Ask any insight professional what the driver of business decisions is and you’ll likely hear one answer. Data. Whether it’s driving marketing investments, financial planning, customer service structur...
In the 1940s, noted psychologist Carl Jung theorised that humans use symbolism and innate imagery that transcends language to understand complex concepts. Jung’s work focused on how symbols and shared...