8 MIN READ

The Future of Market Research and Big Data

David Seed

AI Frontiers of Market Research: Value Creation an...

The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...

8 MIN READ

Dr Matthew Farmer

    The Future of Market Research and Big Data

    Every time we interact with the online domain, we contribute to an ever-growing stream of information about our usage, behaviour and interactions with whatever sites or pages we use. A quick search su...

    8 MIN READ

    David Seed

    AI in Research: A Qualitative Man vs Machine Experim...

    With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...

    15 MIN READ

    Emily James

    10 Design Principles to Help Improve Survey Engageme...

    Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...

    5 MIN READ

    Sophie Grieve-Williams

    Creativity and UX Design: Sparking Online Community ...

    Now more than ever, increasing and maintaining engagement amongst online communities is vital to capturing insights. With the current state of the economy and the increased cost of living, individuals...

    7 MIN READ

    Laura Butterworth

    The Right Way to Get the Most Out of Your Insight Te...

    Getting the ‘most’ or the best out of your insight team is an obvious priority for an insights agency or any company that has an in-house resource. However, before we get in any further, I believe tha...

    10 MIN READ

    Gareth Bowden

    Three Ways to Survive a Recession: Insights on Prici...

    The economic outlook for 2023 is turbulent to say the least. The World Economic Forum reports a few bright spots across the globe. The MENA, South Asia and Pacific regions appear set to avoid the wors...

    9 MIN READ

    Paul Hudson

    The Seven Stage Lifecycle of Business Decision-Makin...

    Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...

    9 MIN READ

    Emily James

    How to Choose the Right Market Research Tools for Yo...

    A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech...

    6 MIN READ

    Sophie Grieve-Williams

    Innovative Market Research Tools That Help You Get A...

    There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...

    7 MIN READ

    Emily James

    Project Management Essentials for Market Research

    How can insight teams make sure a project is a success? How can they help clients attain everything that they would like from their market research experience?

    10 MIN READ

    Sarah Garbacz