5 MIN READ

Infographic: 6 Creative Qualitative Research Methods

Sophie Grieve-Williams

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    Infographic: 6 Creative Qualitative Research Methods

    Insight experts everywhere think they understand the power and capabilities of qualitative research. With the use and need of qualitative insights rising and insight teams fighting to deliver, we are ...

    5 MIN READ

    Sophie Grieve-Williams

    Animated Insights: The Most Important CX Touchpoints...

    The customer experience carries many touchpoints that brands rely on to communicate with customers. Each brand will have a unique combination of touchpoints that creates their unique brand experience,...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: The Long Road to Customer Centric Marke...

    Customer centricity is a key strategy that helps businesses better align themselves with their customers’ wants, needs, and behaviours. There are many organisations now who try to become customer-cent...

    6 MIN READ

    Sophie Grieve-Williams

    Infographic: FlexMR's 2021 Year in Review

    Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

    7 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on The Future of Qual

    We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: Common Panel Health Issues and Remedies

    Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

    5 MIN READ

    Sophie Grieve-Williams

    Animated Insights: Giving Qualitative Research a Nam...

    Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

    4 MIN READ

    Sophie Grieve-Williams

    5 Creative Ways to Communicate Complex Information

    Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

    8 MIN READ

    Sophie Grieve-Williams

    Infographic: Driving Efficiency Across the Four Stag...

    Making research processes more efficient is beneficial for all insight teams. From efficiency data collection and analysis, to better research design and communication with stakeholders, efficiency is...

    6 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on Extending the Efficiency, R...

    Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and pot...

    5 MIN READ

    Sophie Grieve-Williams