5 MIN READ

Online Focus Groups: The Complete End-to-End Guide

Sophie Grieve-Williams

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Online Focus Groups: The Complete End-to-End Guide

    Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t...

    5 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on Blending Little & Big D...

    A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...

    6 MIN READ

    Sophie Grieve-Williams

    5 Components Every Commercial Data Strategy Needs

    Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates...

    6 MIN READ

    Sophie Grieve-Williams

    Animated Insights: Customer vs. Consumer Research

    All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?

    5 MIN READ

    Sophie Grieve-Williams

    3 Creative Skills Every Market Research Team Needs

    There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market re...

    7 MIN READ

    Sophie Grieve-Williams

    Ingredients for a Successful Consumer Segmentation

    Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...

    4 MIN READ

    Sophie Grieve-Williams

    Animated Insights: Conducting Large-Scale Qualitativ...

    Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increas...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: 6 Creative Qualitative Research Methods

    Insight experts everywhere think they understand the power and capabilities of qualitative research. With the use and need of qualitative insights rising and insight teams fighting to deliver, we are ...

    5 MIN READ

    Sophie Grieve-Williams

    Animated Insights: The Most Important CX Touchpoints...

    The customer experience carries many touchpoints that brands rely on to communicate with customers. Each brand will have a unique combination of touchpoints that creates their unique brand experience,...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: The Long Road to Customer Centric Marke...

    Customer centricity is a key strategy that helps businesses better align themselves with their customers’ wants, needs, and behaviours. There are many organisations now who try to become customer-cent...

    6 MIN READ

    Sophie Grieve-Williams