--- title: Blog | FlexMR | Sophie Grieve-Williams (2) description: Sophie is a graphic designer who brings the FlexMR brand to life through creative, impactful and inspiring visual communication. (2) --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Research Methods](https://blog.flexmr.net/topic/research-methods) / 5 MIN READ ## 10 Design Principles to Help Improve Survey Engagement #### Sophie Grieve-Williams # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [10 Design Principles to Help Improve Survey Engageme...](https://blog.flexmr.net/10-design-principles-improve-survey-engagement) Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear... [Continue reading](https://blog.flexmr.net/10-design-principles-improve-survey-engagement) 5 MIN READ #### Sophie Grieve-Williams ### [How to Choose the Right Market Research Tools for Yo...](https://blog.flexmr.net/choose-right-market-research-tools-for-your-team-infographic) A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech... [Continue reading](https://blog.flexmr.net/choose-right-market-research-tools-for-your-team-infographic) 6 MIN READ #### Sophie Grieve-Williams ### [A Casual Conversation on ESOMAR Council Candidacy](https://blog.flexmr.net/casual-conversation-with-esomar-council-candidate) ESOMAR Council elections are getting closer and closer every day, and with a member-led organisation it’s important for those representing them in that council to truly represent them. There are a num... [Continue reading](https://blog.flexmr.net/casual-conversation-with-esomar-council-candidate) 6 MIN READ #### Sophie Grieve-Williams ### [Online Focus Groups: The Complete End-to-End Guide](https://blog.flexmr.net/online-focus-groups-end-to-end-guide) Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t... [Continue reading](https://blog.flexmr.net/online-focus-groups-end-to-end-guide) 5 MIN READ #### Sophie Grieve-Williams ### [A Casual Conversation on Blending Little & Big D...](https://blog.flexmr.net/casual-conversation-little-big-data) A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with... [Continue reading](https://blog.flexmr.net/casual-conversation-little-big-data) 6 MIN READ #### Sophie Grieve-Williams ### [5 Components Every Commercial Data Strategy Needs](https://blog.flexmr.net/5-components-commercial-data-strategy-needs) Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates... [Continue reading](https://blog.flexmr.net/5-components-commercial-data-strategy-needs) 6 MIN READ #### Sophie Grieve-Williams ### [Animated Insights: Customer vs. Consumer Research](https://blog.flexmr.net/animated-insights-customer-vs-consumer-research) All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same? [Continue reading](https://blog.flexmr.net/animated-insights-customer-vs-consumer-research) 5 MIN READ #### Sophie Grieve-Williams ### [3 Creative Skills Every Market Research Team Needs](https://blog.flexmr.net/3-creative-skills-every-research-team-needs) There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market re... [Continue reading](https://blog.flexmr.net/3-creative-skills-every-research-team-needs) 7 MIN READ #### Sophie Grieve-Williams ### [Ingredients for a Successful Consumer Segmentation](https://blog.flexmr.net/ingredients-successful-consumer-segmentation) Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample... [Continue reading](https://blog.flexmr.net/ingredients-successful-consumer-segmentation) 4 MIN READ #### Sophie Grieve-Williams ### [Animated Insights: Conducting Large-Scale Qualitativ...](https://blog.flexmr.net/animated-insights-conduct-large-scale-qual) Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increas... [Continue reading](https://blog.flexmr.net/animated-insights-conduct-large-scale-qual) 5 MIN READ #### Sophie Grieve-Williams ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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