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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 22 March
Brand loyalty is tricky to measure and has an incredible amount of importance placed upon it within the boardroom. But are we looking at it the wrong way? Discover how research can help brands identify the Loyal and Disconnected customer segments to develop successful customer loyalty schemes.
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Tags: Insight Innovation Infographic Market Research