4 MIN READ

Infographic: Common Panel Health Issues and Remedies

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedies

Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

4 MIN READ

Sophie Grieve-Williams

Animated Insights: Giving Qualitative Research a Nam...

Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

3 MIN READ

Sophie Grieve-Williams

5 Creative Ways to Communicate Complex Information

Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

7 MIN READ

Sophie Grieve-Williams

Infographic: Driving Efficiency Across the Four Stag...

Making research processes more efficient is beneficial for all insight teams. From efficiency data collection and analysis, to better research design and communication with stakeholders, efficiency is...

6 MIN READ

Sophie Grieve-Williams

A Casual Conversation on Extending the Efficiency, R...

Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and pot...

5 MIN READ

Sophie Grieve-Williams

Infographic: The Quest for Insights Empowerment

Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

4 MIN READ

Sophie Grieve-Williams

Animated Insights: Creative Approaches to Presenting...

Generating data is only half of the research process. The other half is interpreting that data, generating insights, and presented in an impactful way. Creative reporting is a relatively recent innova...

5 MIN READ

Sophie Grieve-Williams

Infographic: A Recipe for the Perfect Insights Commu...

When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...

4 MIN READ

Sophie Grieve-Williams

A Casual Conversation on Client-Agency Relationships

Building a strong client-agency relationship in the insights industry can be tough, mainly due to a perception gap about the other party on both sides of the relationship.

4 MIN READ

Sophie Grieve-Williams

Infographic: The Anatomy of a Successful Insights Te...

What defines success in an insights team? There are many aspects that define success, but one pivotal factor that propels us towards success is the composition of the insights team. When we think abou...

4 MIN READ

Sophie Grieve-Williams