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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 11 February
There are a few key elements to a successful insights team - strategies, individuals, and methodologies that all work together as one to generate key insights and enhance the reach of data.
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Tags: Insight Innovation Employee Engagement Scale

Posted by Sophie Grieve-Williams on 29 January
Reach is important for all insight professionals, as the more people we can reach with data, the more informed their decisions will be. However, it is one of our greatest challenges in this day and age, so we've come up with four sure-fire ways to help extend the reach of your consumer data.
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Tags: Video Scale Animated Insights

Posted by Sophie Grieve-Williams on 16 December
FlexMR has had an excitingly successful year despite it being 2020 - with 2 new tool releases, a Global Digital Excellence Award, and a 98% client satisfaction rate, take a look at our new infographic to see what we've been up to.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Sophie Grieve-Williams on 03 December
Bringing insights to life is an essential part of an insight professional's role, and with the increasing use of video to convey insight reports it's time to learn how to bring insights to life through video.
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Tags: Insight Innovation Business Strategy

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy