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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Sophie Grieve-Williams on 04 August
Design thinking is a wildly useful strategy that aims to find human-centred solutions that work for all parties involved, which is why it produces brilliantly actionable insights. Take a look at our new infographic to learn how we can apply design thinking in our research strategies.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Sophie Grieve-Williams on 28 April
What happens when we tell stories? This infographic explores the psychological and chemical processes that take place when we listen to compelling tales, highlighting how you can make an impact with data.
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Tags: Insight Innovation Infographic Market Research

Posted by Sophie Grieve-Williams on 26 February
Introducing Survey 2.0 - the new flowchart survey creation tool. Revolutionising the survey-scripting process, discover how this tool makes survey scripting accessible to everyone, not just experienced research professionals, through its intuitive design.
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Tags: Survey Tools Insight Innovation Business Strategy

Posted by Sophie Grieve-Williams on 17 January
What does 2020 hold for insights technology? This infographic explores the macro trends shaping market research software and platforms set to dominate the year.
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Tags: Insight Innovation Infographic Market Research