6 MIN READ

Infographic: Artificial Intelligence in Market Research

Sophie Grieve-Williams

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Infographic: Artificial Intelligence in Market Resea...

    In today’s data-driven landscape, insight and business professionals are often looking for more efficient ways to analyse information and generate actionable insights. Artificial intelligence is here,...

    6 MIN READ

    Sophie Grieve-Williams

    Market Research Room 101: Round 2

    On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...

    8 MIN READ

    Sophie Grieve-Williams

    5 Design Principles To Enhance Your Market Research

    Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in your work, in your research, and in your products. So, why do...

    8 MIN READ

    Sophie Grieve-Williams

    Market Research Room 101: What Would You Banish?

    This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and many opportunities to connect with new people, methods and min...

    9 MIN READ

    Sophie Grieve-Williams

    An Introduction to Customer Salience

    There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...

    5 MIN READ

    Sophie Grieve-Williams

    6 Tips and Tricks to Win Over Stakeholders with Insi...

    Insights are powerful tools when in the right hands and used to their fullest capacity, but insights experts everywhere have struggled to engage stakeholders in research enough for them to truly under...

    5 MIN READ

    Sophie Grieve-Williams

    Why Choose a Career in Market Research

    No two people will experience the same day in the market research industry – of course there will be some similarities across to-do lists with those working in the same roles, however there is usually...

    7 MIN READ

    Sophie Grieve-Williams

    10 Design Principles to Help Improve Survey Engageme...

    Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...

    5 MIN READ

    Sophie Grieve-Williams

    How to Choose the Right Market Research Tools for Yo...

    A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech...

    6 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on ESOMAR Council Candidacy

    ESOMAR Council elections are getting closer and closer every day, and with a member-led organisation it’s important for those representing them in that council to truly represent them. There are a num...

    6 MIN READ

    Sophie Grieve-Williams