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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 10 May
For insights communities to work well, they should be tailored to the needs of the stakeholders and insights team, but there are a few core ingredients that work towards forming a successful insights community.
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Tags: Community Panel Insight Innovation Market Research

Posted by Sophie Grieve-Williams on 19 March
Building relationships between clients and agencies can be tricky, especially when each party has differing expectations. Laura Calvert, Russell Elliot, and Paul Hudson all explore the factors that make a strong partnership, and the challenges in building one.
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Tags: Insight Innovation Video A Casual Conversation

Posted by Sophie Grieve-Williams on 11 February
There are a few key elements to a successful insights team - strategies, individuals, and methodologies that all work together as one to generate key insights and enhance the reach of data.
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Tags: Insight Innovation Employee Engagement Scale

Posted by Sophie Grieve-Williams on 29 January
Reach is important for all insight professionals, as the more people we can reach with data, the more informed their decisions will be. However, it is one of our greatest challenges in this day and age, so we've come up with four sure-fire ways to help extend the reach of your consumer data.
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Tags: Video Scale Animated Insights

Posted by Sophie Grieve-Williams on 16 December
FlexMR has had an excitingly successful year despite it being 2020 - with 2 new tool releases, a Global Digital Excellence Award, and a 98% client satisfaction rate, take a look at our new infographic to see what we've been up to.
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Tags: Insight Innovation Market Research Business Strategy