7 MIN READ

Mind the Gap - Bridging the Gap Between Brands and Consumers

Sarah O'Neill

Participatory Approaches to Customer Closeness: Ex...

Most research still treats customers the way it did twenty years ago: as people we study, not people...

6 MIN READ

Dr Katharine Johnson

    Mind the Gap - Bridging the Gap Between Brands and C...

    Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

    7 MIN READ

    Sarah O'Neill