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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sally Nicholls on 13 October
Dashboards are a good tool that a lot of people use, but they don't encourage the collaboration needed to produce and action on truly valuable insights. Here are some interactive tools that do foster collaborative practices.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Sally Nicholls on 26 November
Everyone knows about the importance of GDPR; but if this was true, then how come there still data scandals occurring due to the gross misuse of data? A global shift in how we view data needs to occur in order for data to be handled with the care it deserves.
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Tags: Market Research Customer Experience Research in Society