--- title: Blog | FlexMR | Paul Hudson (2) description: Paul is the CEO of FlexMR and an active member of key industry bodies. He aims to empower insight teams across the globe. (2) --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. [![FlexMR logo](https://www.flexmr.net/skin/images/images-custom/2b221b67-b091-4584-9017-872ee2ddf960-logo.svg)](https://www.flexmr.net/) Book a Demo Request Pricing [Contact Us](https://www.flexmr.net/contact/) Menu - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - [Services](https://www.flexmr.net/services/) - [Our Expert Services](https://www.flexmr.net/services/) - [Support & Education](https://www.flexmr.net/services/support-and-education/) - [Consultative Services](https://www.flexmr.net/services/consultative-services/) - [Insight Delivery](https://www.flexmr.net/services/insight-delivery-services/) - [Research Methods](https://www.flexmr.net/methods/) - [Sectors We Work With](https://www.flexmr.net/sectors/) - [About](https://www.flexmr.net/about/) - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - [Blog](https://blog.flexmr.net/) - [Resources](https://resources.flexmr.net) - [Contact](https://www.flexmr.net/contact/) - [Book a Demo](https://blog.flexmr.net/) - [Request Pricing](https://blog.flexmr.net/) - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - ![Camp InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/camp_insighthub_nav.png) Embark on a new adventure. 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[Get Your Score](https://resources.flexmr.net/insights-empowerment-calculator) - ![MRX Lab Podcast](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_podcast.png) The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less. [Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Research Methods](https://blog.flexmr.net/topic/research-methods) / 8 MIN READ ## Dear Surveys... We Need to Talk #### Paul Hudson # [Actionable Takeaways from the 2026 Customer Salien...](https://blog.flexmr.net/key-takeaways-2026-customer-salience-summit) On 6 October, FlexMR gathered 100 insight and marketing leaders at RSA House in London to explore ho... [Read more](https://blog.flexmr.net/key-takeaways-2026-customer-salience-summit) 8 MIN READ #### Caitlin King - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [Dear Surveys... We Need to Talk](https://blog.flexmr.net/dear-surveys) Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r... [Continue reading](https://blog.flexmr.net/dear-surveys) 8 MIN READ #### Paul Hudson ### [The Impact of The Insights Industry Landscape on Res...](https://blog.flexmr.net/insights-landscape) Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur... [Continue reading](https://blog.flexmr.net/insights-landscape) 8 MIN READ #### Paul Hudson ### [The Benefits of a Dedicated Online Focus Group Tool](https://blog.flexmr.net/online-focus-group-benefits) Like many, I have had to adapt to running every business meeting by web conference, often on platforms like Zoom, Join Me, Webex & Teams. But also, like many, I have experienced greater tiredness ... [Continue reading](https://blog.flexmr.net/online-focus-group-benefits) 7 MIN READ #### Paul Hudson ### [Paul Hudson on Engaging Cities with Insight (& W...](https://blog.flexmr.net/engaging-cities-insight) How do we, as researchers, drive business action? That’s the question that dominates significant potion of my working life. After all, there is a constant stream of new data collection techniques, new... [Continue reading](https://blog.flexmr.net/engaging-cities-insight) 8 MIN READ #### Paul Hudson ### [Is All Online Research Created Equal?](https://blog.flexmr.net/online-research-equal) In these challenging times, we are all doing things differently; whether that is working from home for the first time or trying to replace traditional face-to-face research with different methods. Giv... [Continue reading](https://blog.flexmr.net/online-research-equal) 6 MIN READ #### Paul Hudson ### [Connecting Worlds through a Shared Vision (Qual360 S...](https://blog.flexmr.net/qual360-eu-connection) So, into Day 2 at Qual360 EU! The question for me was, could I keep up with the mental challenge of a second day of new projects, new insights, new methodologies, and new inspiring opportunities, whic... [Continue reading](https://blog.flexmr.net/qual360-eu-connection) 9 MIN READ #### Paul Hudson ### [An Age of Qualitative Reinvention (Qual360 Summary #...](https://blog.flexmr.net/qual360-eu-reinvention) What an incredible start to the Qual360 EU two-day conference! With attendees treated to speakers from a diverse range of industries, all discussing how they innovate qualitative research in an effort... [Continue reading](https://blog.flexmr.net/qual360-eu-reinvention) 10 MIN READ #### Paul Hudson ### [A Practical Guide to Translating Business Problems i...](https://blog.flexmr.net/business-problems-into-research-objectives) Creating a research brief can be a little daunting; at first it seems that there is a lot to write and a lot of responsibility riding on it. But thankfully, it doesn’t have to be long or complicated -... [Continue reading](https://blog.flexmr.net/business-problems-into-research-objectives) 9 MIN READ #### Paul Hudson ### [5 Uncomfortable Truths about the Insights Industry](https://blog.flexmr.net/5-truths-about-the-insights-industry) The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei... [Continue reading](https://blog.flexmr.net/5-truths-about-the-insights-industry) 7 MIN READ #### Paul Hudson ### [Why Insight Levels the Playing Field Between Establi...](https://blog.flexmr.net/insight-levels-established-challenger-brands) The one element that really matters for long-term success of a brand is its ability to understand their customers and marketplace. Every brand has to keep evolving to keep maintaining its relevance wi... [Continue reading](https://blog.flexmr.net/insight-levels-established-challenger-brands) 9 MIN READ #### Paul Hudson ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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