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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 31 August
Research veteran Paul Hudson shares his top 5 employee insight methods for developing the employee experience collaboratively with company-wide cultural buy-in.
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Tags: Community Panel Survey Panel Employee Engagement

Posted by Paul Hudson on 31 August
The birth of the smartphone changed the market research industry forever. In celebration of 10 fantastic years working side by side, we look at 6 of the most valuable mobile research applications.
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Tags: Beta Testing Shopper Behaviour Insight Innovation

Posted by Paul Hudson on 31 August
Thinking of taking your B2B market research online? It's easier than you might think and can be hugely beneficial. Here are 5 tried and tested tips for online B2B research success.
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Tags: Community Tools Customer Satisfaction Innovation

Posted by Paul Hudson on 31 August
As Virtual Reality gains more and more public traction, we examine 3 fascinating use cases of VR in market research.
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Tags: Shopper Behaviour Innovation Insight Innovation

Posted by Paul Hudson on 31 August
Customer insight should be the lifeblood of an organisation; the element that creates competitive advantage. So how can organisations generate the customer insight that creates this advantage?
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Tags: Shopper Behaviour Insight Innovation