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Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...
Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...
Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...
Like many, I have had to adapt to running every business meeting by web conference, often on platforms like Zoom, Join Me, Webex & Teams. But also, like many, I have experienced greater tiredness ...
How do we, as researchers, drive business action? That’s the question that dominates significant potion of my working life. After all, there is a constant stream of new data collection techniques, new...
In these challenging times, we are all doing things differently; whether that is working from home for the first time or trying to replace traditional face-to-face research with different methods. Giv...
So, into Day 2 at Qual360 EU! The question for me was, could I keep up with the mental challenge of a second day of new projects, new insights, new methodologies, and new inspiring opportunities, whic...
What an incredible start to the Qual360 EU two-day conference! With attendees treated to speakers from a diverse range of industries, all discussing how they innovate qualitative research in an effort...
Creating a research brief can be a little daunting; at first it seems that there is a lot to write and a lot of responsibility riding on it. But thankfully, it doesn’t have to be long or complicated -...
The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei...
The one element that really matters for long-term success of a brand is its ability to understand their customers and marketplace. Every brand has to keep evolving to keep maintaining its relevance wi...