7 MIN READ

How Insight Functions Reclaim Strategic Agency

Paul Griffiths

Participatory Approaches to Customer Closeness: Ex...

Most research still treats customers the way it did twenty years ago: as people we study, not people...

6 MIN READ

Dr Katharine Johnson

    How Insight Functions Reclaim Strategic Agency

    Customer insight teams often ask for a greater seat at the table. They want more influence over decisions, stronger stakeholder engagement and a bigger role in setting organisational priorities.

    7 MIN READ

    Paul Griffiths