9 MIN READ

Artificial Intelligence on Customer Salience: An Experiment

Nikki Foster

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Artificial Intelligence on Customer Salience: An Exp...

    Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.

    9 MIN READ

    Nikki Foster

    Re-Writing Accessibility in Market Research

    Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...

    8 MIN READ

    Nikki Foster