7 MIN READ

The Role of Collaboration in Building Customer Salience

Nikki Foster

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    The Role of Collaboration in Building Customer Salie...

    Understanding customers, what drives their decision making and what they want from businesses is the key principle of market research, and as market researchers it is something we are well-versed in.

    7 MIN READ

    Nikki Foster

    Artificial Intelligence on Customer Salience: An Exp...

    Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.

    9 MIN READ

    Nikki Foster

    Re-Writing Accessibility in Market Research

    Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...

    8 MIN READ

    Nikki Foster