--- title: Blog | FlexMR | Dr Matthew Farmer description: Matthew is an experienced Insight Manager with a PhD in International Relations and published research with Palgrave Macmillan. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/key-takeaways-2026-customer-salience-summit) 8 MIN READ #### Caitlin King - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [AI Frontiers of Market Research: Value Creation and ...](https://blog.flexmr.net/ai-value-creation-and-disruption) The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain landscape that breeds existential anxieties of survival, prospecting promises of lucrative opportunitie... [Continue reading](https://blog.flexmr.net/ai-value-creation-and-disruption) 8 MIN READ #### Dr Matthew Farmer ### [Retaining a Human Touch with Customer Salience, CX a...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ #### Dr Matthew Farmer ### [The Power of Empathy in the Pursuit of Customer Sali...](https://blog.flexmr.net/empathy-customer-salience) In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ... [Continue reading](https://blog.flexmr.net/empathy-customer-salience) 8 MIN READ #### Dr Matthew Farmer ### [Insights on Brand Building in a Cost of Living Crisi...](https://blog.flexmr.net/how-to-navigate-the-cost-of-living-crisis) While the cost-of-living crisis shows no sign of abating in the short-term, both consumers and businesses alike continue to face ongoing challenges of higher prices. A common issue that both face is t... [Continue reading](https://blog.flexmr.net/how-to-navigate-the-cost-of-living-crisis) 7 MIN READ #### Dr Matthew Farmer ### [The Impact of Diverse Backgrounds When Humanising Re...](https://blog.flexmr.net/diverse-backgrounds-humanising-research) Two years ago, I was a PhD graduate working as a key worker in a supermarket during the pandemic. At the time, I struggled with the dissonance of feeling like I didn’t fit people’s expectations of who... [Continue reading](https://blog.flexmr.net/diverse-backgrounds-humanising-research) 7 MIN READ #### Dr Matthew Farmer ### [Evaluating New Models of Value - Treating Customers ...](https://blog.flexmr.net/-customers-as-stakeholders) It’s not uncommon within the insights industry to see good arguments for recognising customers as stakeholders when it comes to actioning insights and driving change for businesses. Stakeholders want ... [Continue reading](https://blog.flexmr.net/-customers-as-stakeholders) 7 MIN READ #### Dr Matthew Farmer ### [Redefining Qualitative Fieldwork in the Online Era](https://blog.flexmr.net/redefining-qualitative-fieldwork-online-era) Quantitative research has continued to make the most of online technologies for fieldwork for a while now, whereas fieldwork in qualitative research has been slower to adopt digital methodologies. Nev... 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