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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Louisa Thistlethwaite on 14 June
There is a significant perception gap between how consumers and businesses value data. In this article, FlexMR's Information Security Officer explores how can this gap be closed and how we can calculate the true value of information.
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Tags: Market Research Customer Experience Business Strategy

Posted by Louisa Thistlethwaite on 22 November
6 months on from GDPR, is your business still compliant with the new data security and privacy regulations? GDPR compliance is a continual process; here are some useful tips which will help businesses ensure their data security processes remain fit for purpose over time.
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Tags: Customer Satisfaction Innovation Business Strategy

Posted by Louisa Thistlethwaite on 31 August
Information security vigilance is fundamental to the integrity of any market research operation but how do you truly embed it? Our Data Security Officer shares her strategy for doing so with the creation and distribution of 'InfoSec Moments'.
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Tags: Innovation

Posted by Louisa Thistlethwaite on 31 August
With the GDPR coming into force in 2018, cyber crime and data breaches on the rise, information security has never been more important for those involved in market research practice. Find out how to make it stick.
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Tags: Customer Satisfaction Survey Tools Innovation

Posted by Louisa Thistlethwaite on 31 August
What is a customer journey? Why is it important? How does it affect the customer experience? And how do you go about understanding yours.
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Tags: Customer Satisfaction Shopper Behaviour Customer Experience