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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Louisa Thistlethwaite on 22 November
6 months on from GDPR, is your business still compliant with the new data security and privacy regulations? GDPR compliance is a continual process; here are some useful tips which will help businesses ensure their data security processes remain fit for purpose over time.
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Tags: Business Strategy Customer Satisfaction Innovation

Posted by Louisa Thistlethwaite on 31 August
Information security vigilance is fundamental to the integrity of any market research operation but how do you truly embed it? Our Data Security Officer shares her strategy for doing so with the creation and distribution of 'InfoSec Moments'.
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Tags: Innovation

Posted by Louisa Thistlethwaite on 31 August
With the GDPR coming into force in 2018, cyber crime and data breaches on the rise, information security has never been more important for those involved in market research practice. Find out how to make it stick.
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Tags: Survey Tools Innovation Customer Satisfaction

Posted by Louisa Thistlethwaite on 31 August
What is a customer journey? Why is it important? How does it affect the customer experience? And how do you go about understanding yours.
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Tags: Shopper Behaviour Customer Satisfaction Customer Experience

Posted by Louisa Thistlethwaite on 31 August
There is an art to focus group greatness. 5 keys elements that make all the difference in creating a successful online focus group.
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Tags: Focus Group Tools Insight Innovation