6 MIN READ

Putting a Price on Big Data: How Society Values Information

Louisa Thistlethwaite

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Putting a Price on Big Data: How Society Values Info...

    As demonstrated by another of our blogs, our digital society is continually producing enormous amounts of real-time data. Through our smart home devices, smart phones, social media accounts, web behav...

    6 MIN READ

    Louisa Thistlethwaite

    Evolving Data Security and Privacy Policies for GDPR...

    Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.

    7 MIN READ

    Louisa Thistlethwaite

    Information Security in Market Research: Getting the...

    In my previous blog I discussed some of the steps you can take to create a strong information security culture within your market research organisation or department. In this post I’m going to focus i...

    7 MIN READ

    Louisa Thistlethwaite

    Beyond Cyber Security: How to Create an Information ...

    With just under a year until the GDPR (General Data Protection Regulation) comes into force, can you say that the data held by your market research department or agency is secure? Are you reading this...

    8 MIN READ

    Louisa Thistlethwaite

    Understanding the Customer Journey: What, When, Why ...

    Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examina...

    6 MIN READ

    Louisa Thistlethwaite

    Crafting the Perfect Focus Group: A Brief Guide

    At FlexMR we are passionate about focus groups. Whether traditional, online in a question board format or synchronous live chat we believe they are a valuable tool; generating rich exchanges which elu...

    7 MIN READ

    Louisa Thistlethwaite

    Best Practices for Transferring Research Participant...

    The title of this blog is slightly misleading, the word ‘transferring’ implies that data security is an action or process which is brought out at a discrete phase during a client-agency relationship, ...

    7 MIN READ

    Louisa Thistlethwaite

    How to Choose a Market Research Methodology

    Businesses are increasingly challenging market research to deliver insight with impact, which supports decision making and provides clear direction. Unfortunately, market research is often criticised ...

    6 MIN READ

    Louisa Thistlethwaite

    The Mobile Market Research Paradox

    Mobile research has its critics but it is undeniable that the relationship we have with our smartphones and other personal devices; always-there, always-on, makes mobile research an immensely desirabl...

    7 MIN READ

    Louisa Thistlethwaite

    FlexMR & The Safe Harbour Agreement

    The European Union Safe Harbour agreement with the USA has been making headlines recently, when a European Court of Justice ruled that the decision invalid. Making reference to secret data gathering p...

    3 MIN READ

    Louisa Thistlethwaite