6 MIN READ

How to Implement an Effective Voice of Customer Strategy

Grayling Ferguson

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson