6 MIN READ

How to Implement an Effective Voice of Customer Strategy

Grayling Ferguson

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

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Dr Katharine Johnson

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson