6 MIN READ

How to Implement an Effective Voice of Customer Strategy

Grayling Ferguson

The Challenges of Integrating AI into Online Resea...

Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of to...

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Annette Smith

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson