8 MIN READ

Hard and Soft Skills Every Research Team Should Cultivate

Grayling Ferguson

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Hard and Soft Skills Every Research Team Should Cult...

    Skills can be acquired in different ways and are frequently categorised as either ‘hard’ or ‘soft’ skills. Hard skills ensure a workforce is qualified and equipped to carry out the job at hand. This t...

    8 MIN READ

    Grayling Ferguson

    How 4 Basic Narrative Structures Can Help You Tell B...

    Naturally, research insights hold some level of intrigue without having to try too hard. Usually work is commissioned to delve into areas that are interesting to a business or individual or that they ...

    9 MIN READ

    Grayling Ferguson

    Getting Started With DIY Market Research: A Step-by-...

    In a world of global commerce, market research is simply essential. It allows companies to keep in touch with market trends and consumer behaviour, views and interests to ensure they are providing a c...

    7 MIN READ

    Grayling Ferguson

    Defining Insight in a Post-Truth Era

    In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...

    4 MIN READ

    Grayling Ferguson

    How to Measure the Online Shopping Experience of Dig...

    A digital consumer is one who interacts with digital modes of technology in order to purchase products, interact with businesses, read peer consumer reviews, etc. Providing a digital experience, more ...

    6 MIN READ

    Grayling Ferguson

    Which Market Research Method Provides the Highest RO...

    Market research plays a crucial part in business decision making. It identifies the functions and processes that are successful as well as those that require attention. It is key to effective market p...

    6 MIN READ

    Grayling Ferguson

    Does Eye Tracking Technology Add Value to Digital Re...

    What is Eye Tracking Technology? Eye tracking is by no means a new development and is in short, the measurement of eye activity. The application of eye tracking within a research context includes trac...

    5 MIN READ

    Grayling Ferguson

    When Agencies Collide: Managing Multiple Research Su...

    Collating resources from multiple agencies can help you achieve specific expertise from all areas for your research to make it success. Whilst it may often be easier to buy a ‘one size fits all’ packa...

    5 MIN READ

    Grayling Ferguson

    Are Research Participants Stakeholders?

    Decision making is vital to business success. It is necessary to continuously drive business forward and encourage both growth & development. Many techniques can be used to help businesses make an...

    5 MIN READ

    Grayling Ferguson

    What is Data Driven Marketing?

    Data-driven marketing is officially defined as “the marketing insights and decisions that arise from the analysis of data about or from consumers.” It is being rapidly adopted by companies to further ...

    6 MIN READ

    Grayling Ferguson