9 MIN READ

How to Enhance Engagement in The New Age of Insight

Gareth Bowden

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    How to Enhance Engagement in The New Age of Insight

    In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from research is one of the most important, yet most difficult steps of t...

    9 MIN READ

    Gareth Bowden

    What Do UK Consumers Think About Market Research?

    When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?

    17 MIN READ

    Gareth Bowden

    The Right Way to Get the Most Out of Your Insight Te...

    Getting the ‘most’ or the best out of your insight team is an obvious priority for an insights agency or any company that has an in-house resource. However, before we get in any further, I believe tha...

    10 MIN READ

    Gareth Bowden

    Newsletters and Reports: The Value of Two-Way Commun...

    Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.

    8 MIN READ

    Gareth Bowden

    Considerations for Equity, Diversity and Inclusion R...

    It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...

    9 MIN READ

    Gareth Bowden

    The Role of Focus Groups in our Quest for Expressive...

    Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...

    10 MIN READ

    Gareth Bowden