What Do UK Consumers Think About Market Research?
When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?
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When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?
Getting the ‘most’ or the best out of your insight team is an obvious priority for an insights agency or any company that has an in-house resource. However, before we get in any further, I believe tha...
Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.
It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...
Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...