7 MIN READ

Integrating Data Collection, Analysis and Activation Tools

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Integrating Data Collection, Analysis and Activation...

    Whether you’re an in-house insight expert or agency-side you’re going to be using a myriad of tools within all stages of the research experience. Continuously evolving technology impacts the range of ...

    7 MIN READ

    Emily James

    Navigating Agility and Efficiency in Market Research

    ‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. Because of ...

    17 MIN READ

    Emily James

    The Top 20 Market Research Tools for Insight Profess...

    Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...

    30 MIN READ

    Emily James

    The Best Projective Techniques for Online Focus Grou...

    Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...

    7 MIN READ

    Emily James

    How to Manage and Moderate Asynchronous Focus Groups

    Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...

    9 MIN READ

    Emily James

    Best Practices for High Quality Video Research

    Video research is a relatively new concept compared to other methodologies in market research, however, it has rapidly proven valuable to insight experts and stakeholders everywhere. Through this reco...

    8 MIN READ

    Emily James

    Evaluating Video and Chat Based Focus Groups

    Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...

    10 MIN READ

    Emily James

    What is an Online Focus Group?

    Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t...

    30 MIN READ

    Emily James

    The Role of Diverse Data Reporting Strategies

    Data reporting has remained a hot topic debated by insights teams in all industries in the world. With innovation transforming traditional reporting and creating new modern methods, we can see the imp...

    16 MIN READ

    Emily James

    6 Important Skills for Making Sense of Data

    Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...

    7 MIN READ

    Emily James