The Science of Stakeholder Decision-Making
Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...
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In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing th...
Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...
With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...
Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...
There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...
Customer panels and communities are two very popular research spaces for market research projects. Both are great ways for insight experts to communicate with respondents, segment them and distribute ...
Whether you’re an in-house insight expert or agency-side you’re going to be using a myriad of tools within all stages of the research experience. Continuously evolving technology impacts the range of ...
‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. Because of ...
Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...
Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...
Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...