7 MIN READ

Are Integrated Platforms the Future of Market Research?

Emily James

How To Eradicate Customer Preconceptions in Your B...

We make assumptions about everything we encounter in life with the information we have at our dispos...

6 MIN READ

Emily James

    Are Integrated Platforms the Future of Market Resear...

    The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...

    7 MIN READ

    Emily James

    Understanding Quantitative vs. Qualitative Research

    Technological advancements and innovation within the insights industry means that research methodologies are constantly evolving to be better and more effective. Thus, before undertaking any research,...

    8 MIN READ

    Emily James

    100 Market Research Influencers to Follow in 2019

    The market research and insights industry has a thriving online community that has a real passion for continuous improvement and innovation. Back in 2015, we took a closer look at the movers and shake...

    31 MIN READ

    Emily James

    3 Golden Rules for Building an Online Insight Platfo...

    The way we conduct research is constantly changing in accordance to the world around us. Influencing factors that would never have been a factor 5 years ago, are now essential to consider as they add ...

    7 MIN READ

    Emily James

    Beating the Competition: How Insight Drives Brand Re...

    Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...

    8 MIN READ

    Emily James

    The Challenges Insight-Driven Brands Face Next

    In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...

    9 MIN READ

    Emily James

    Practical Steps to Addressing Algorithmic Bias

    Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...

    9 MIN READ

    Emily James

    Research Ethics: Differentiating Manipulation from P...

    How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...

    9 MIN READ

    Emily James

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James

    Data Mining: Social Media vs. Online Communities

    Neither social media nor online research communities are new platforms for businesses to communicate with consumers over. Still, there is no denying that social media has grown in recent years. And it...

    8 MIN READ

    Emily James