7 MIN READ

The Role of Social Media Insights in Research Schedules

Emily James

How To Eradicate Customer Preconceptions in Your B...

We make assumptions about everything we encounter in life with the information we have at our dispos...

6 MIN READ

Emily James

    The Role of Social Media Insights in Research Schedu...

    Social media is a weird and wonderful place, full of everything from existential and political debates to videos of cute animals and easy recipes. But for those within market research or the business ...

    7 MIN READ

    Emily James

    Modern Market Research Methods: A Comprehensive Over...

    No matter what may be said about market research, there is one fact that will remain true until the very end: there is no one right tool, application, or process for every research experience or situa...

    16 MIN READ

    Emily James

    Balancing Research Between Loyal and Transient Consu...

    Customer Relationship management can be tricky to navigate, especially considering that there are two different types of customers to content with. Within our recent research report, we have identifie...

    7 MIN READ

    Emily James

    8 Examples of How Latent Needs Can Deliver Practical...

    Latent needs can be defined as any need not currently not met by existing products or services. Generally, they are not specifically known to be needed by consumers. There are some that claim that the...

    9 MIN READ

    Emily James

    Exploring the Connection Between Political, Social a...

    Over the past few months, we have been researching how the British public express loyalty - not just to brands, but in all facets of their daily lives. What we found was a direct connection between th...

    6 MIN READ

    Emily James

    What International Women's Day Means to FlexMR

    As I'm sure you already know, today - March 8th - is International Women’s Day. The theme for this year is 'Balance for Better'. Here at FlexMR we know the value of and actively work to achieve gender...

    8 MIN READ

    Emily James

    Challenger Brands: The Defining Threat to Customer R...

    The term ‘disruption’ provokes one of two common reactions within businesses, depending on the context in which it stands. New technological disruption can provoke an interested, even happy, reaction ...

    9 MIN READ

    Emily James

    What it Means to Turn Customer Centricity into Custo...

    Customer centricity and customer Obsession are two sides of the same coin, just with varying degrees of intensity. Customer centricity is a mindset that focuses on providing positive experiences for c...

    8 MIN READ

    Emily James

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James