Storytelling: Demonstrating the ROI of Data
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
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We make assumptions about everything we encounter in life with the information we have at our dispos...
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...
What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...
Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Because the insights industry is constantly evolving and expanding to include ne...
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...
As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...
In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...
Let’s face it - if market research is known for one thing, it’s surveys. Surveys are a staple in market research, much like focus groups, and they’ve become the popular market research tool available,...
Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...
Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...