10 MIN READ

Understanding the Power of Consumer Communities

Emily James

Using Customer Research to Challenge Research Proc...

Customer research is a concept all insight experts are familiar with, have to be familiar with to be...

7 MIN READ

Emily James

    Understanding the Power of Consumer Communities

    Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.

    10 MIN READ

    Emily James

    5 Creative Ways to Present Complex Information

    There has never been data and insights so complex as they are now. A confident statement I admit, true nonetheless. The data we have access to now is almost infinite, and with the right combination ca...

    10 MIN READ

    Emily James

    Market Research Trends: A 5 Year View (2020-2025)

    Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...

    9 MIN READ

    Emily James

    20 Market Research Tools for a Comprehensive 2020 In...

    Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process f...

    13 MIN READ

    Emily James

    Storytelling: Demonstrating the ROI of Data

    Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...

    9 MIN READ

    Emily James

    Brands that use Strategic Storytelling to Bring Insi...

    Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...

    8 MIN READ

    Emily James

    Activating Insight: 3 Golden Rules for Success

    What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...

    8 MIN READ

    Emily James

    4 Insight Innovations Smart Researchers are Watching

    Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Because the insights industry is constantly evolving and expanding to include ne...

    9 MIN READ

    Emily James

    Women in Research 2019: Empowered Industry, Enlighte...

    On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...

    9 MIN READ

    Emily James

    Context: The Next Marketing Revolution Researchers M...

    As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...

    8 MIN READ

    Emily James