Understanding the Power of Consumer Communities
Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.
Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.
Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.
Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.
Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
Our services drive operational and strategic success in challenging environments. Find out how.
Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
Customer research is a concept all insight experts are familiar with, have to be familiar with to be...
Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.
There has never been data and insights so complex as they are now. A confident statement I admit, true nonetheless. The data we have access to now is almost infinite, and with the right combination ca...
Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...
Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process f...
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...
What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...
Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Because the insights industry is constantly evolving and expanding to include ne...
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...
As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...