8 MIN READ

Activating Insight: 3 Golden Rules for Success

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Activating Insight: 3 Golden Rules for Success

    What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...

    8 MIN READ

    Emily James

    4 Insight Innovations Smart Researchers are Watching

    Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Because the insights industry is constantly evolving and expanding to include ne...

    9 MIN READ

    Emily James

    Women in Research 2019: Empowered Industry, Enlighte...

    On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...

    9 MIN READ

    Emily James

    Context: The Next Marketing Revolution Researchers M...

    As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...

    8 MIN READ

    Emily James

    3 Challenges that Data Still has to Overcome

    In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...

    8 MIN READ

    Emily James

    Beyond Surveys: The Signs of a Mature Insights Strat...

    Let’s face it - if market research is known for one thing, it’s surveys. Surveys are a staple in market research, much like focus groups, and they’ve become the popular market research tool available,...

    7 MIN READ

    Emily James

    Insight-Led Brand Strategy: A Guide to the Essential...

    Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...

    8 MIN READ

    Emily James

    Insight as Art: An Introduction to the Consumer Post...

    Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...

    7 MIN READ

    Emily James

    How to Bring the Voice of the Customer into the Boar...

    One of the main challenges within the research experience isn’t designing the perfect research process, or collecting the right data from the right sample in order to get the right insights. In fact, ...

    7 MIN READ

    Emily James

    A 7-Step Market Research Process for Guaranteed Succ...

    So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...

    7 MIN READ

    Emily James