9 MIN READ

A Deep Dive into the Customer Feedback Loop

Emily James

Using Customer Research to Challenge Research Proc...

Customer research is a concept all insight experts are familiar with, have to be familiar with to be...

7 MIN READ

Emily James

    A Deep Dive into the Customer Feedback Loop

    Picture yourself searching for a new car. You know what you want in a car, but you’re not picky about where you get it from – so you start searching online and in showrooms for the right one.

    9 MIN READ

    Emily James

    A Simple Template for Presenting Impactful Research ...

    Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark. This isn’t the fault of the insights themselves, bu...

    7 MIN READ

    Emily James

    Do New Yorkers Love New York? Why it Should Matter t...

    When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...

    8 MIN READ

    Emily James

    How Technology & Innovation Get Researchers a C-...

    When we talk about stakeholders in the insights industry, we typically mean, anyone who has a stake in the research itself. This is usually department managers, and anyone else who needs those specifi...

    8 MIN READ

    Emily James

    Understanding the Role of Social Media Analytics in ...

    In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

    8 MIN READ

    Emily James

    Empowering Stakeholders by Democratising Access to I...

    Empowering stakeholders is a popular topic right now, with more light being shed on the fact that insights aren’t as accessible as most people think they are, especially when presented only to certain...

    7 MIN READ

    Emily James

    Painting a Picture with Insight from Londoners

    We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

    8 MIN READ

    Emily James

    The Effects of Digital Transformation on the Insight...

    Technology and commercialisation have been a global catalyst for change, but with change comes a whole host of challenges and opportunities all industries have to adapt to. Digital transformation is a...

    8 MIN READ

    Emily James

    Creating a Buzz: How to Make Insights Exciting

    When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...

    6 MIN READ

    Emily James

    Digital Insights, Physical Communication – The Best ...

    Nowadays, everything we can possibly think to do has moved online. Writing letters has been replaced with emails and instant messaging, physical copies of music are only bought to use with nearly outd...

    8 MIN READ

    Emily James