8 MIN READ

The Case for Combining Next Generation Tech with Human Oversight

Emily James

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James

    Knowledge Management: Giving Structure to Insights

    Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

    8 MIN READ

    Emily James

    Encouraging Connection in Isolation – Safeguarding M...

    Mental health is super important at the best of times, but even more so at the worst of times. It’s hard to argue that we are currently going through one of the worst times in recent history, with ext...

    7 MIN READ

    Emily James

    Are Survey Chatbots Coming of Age?

    The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...

    9 MIN READ

    Emily James

    The Complex Relationship Between Crowdsourcing and I...

    Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...

    9 MIN READ

    Emily James

    5 Rules of Visual Storytelling for Impactful Present...

    Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words?

    10 MIN READ

    Emily James

    Do Predictive Analytics Lead to Better Consumer Unde...

    Have you ever wondered if we can accurately predict the future? Now, I’m not talking about psychic abilities, but rather taking a customer or consumer, or even a segment of them, and predicting how th...

    9 MIN READ

    Emily James

    A Deep Dive into the Customer Feedback Loop

    Picture yourself searching for a new car. You know what you want in a car, but you’re not picky about where you get it from – so you start searching online and in showrooms for the right one.

    9 MIN READ

    Emily James

    A Simple Template for Presenting Impactful Research ...

    Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark. This isn’t the fault of the insights themselves, bu...

    7 MIN READ

    Emily James

    Do New Yorkers Love New York? Why it Should Matter t...

    When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...

    8 MIN READ

    Emily James