6 MIN READ

The Importance of Reciprocity in Participant Engagement

Dr Dorota Crockford

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    The Importance of Reciprocity in Participant Engagem...

    Have you ever rung someone and you could hear them, but they couldn’t hear you? How did you feel? Disappointed? Frustrated or surprised maybe, that the other side couldn’t participate in the conversat...

    6 MIN READ

    Dr Dorota Crockford

    Overcoming the Barriers to Effectively Analysing Big...

    Gathering big qual online has many benefits and often results in lots of data for a couple of reasons. Firstly, the anonymity of online qual encourages participants to open up and share more detail wi...

    5 MIN READ

    Dr Dorota Crockford

    Pros and Cons of Crowdsourcing as a Market Research ...

    RMSresults.com defines crowdsourcing as, ‘the act of outsourcing tasks, traditionally performed by staff or contractors, to a large group of people or crowd’. Businesses use it for a variety of reason...

    5 MIN READ

    Dr Dorota Crockford

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford

    Digital Database: Webcam vs. Text-Based Focus Groups

    The Business Dictionary defines a focus group as 'a small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus ...

    5 MIN READ

    Dr Dorota Crockford

    6 Creative Examples of Ethnographic Research in Acti...

    Harvard Business Review defines ethnography as a “branch of anthropology that involves trying to understand how people live their lives.” For the purposes of market research, ethnography is an indirec...

    5 MIN READ

    Dr Dorota Crockford

    Uncovering Latent Needs Through Consumer Diaries

    It would be so nice if everyone knew exactly what they needed. It would certainly make buying Christmas presents easier! However, many of us can’t quite explain what it is that we need, or want, and t...

    5 MIN READ

    Dr Dorota Crockford

    Disrupting Research: 5 Innovative Types of Market Re...

    Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme...

    5 MIN READ

    Dr Dorota Crockford

    The 5 Key Stakeholders in Any Long-Term Research Pro...

    Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro...

    6 MIN READ

    Dr Dorota Crockford

    3 Ways to Use Conjoint Analysis in Market Research

    The term ‘conjoint’ is described simply as “pertaining to or formed by two or more in combination.” This, in my opinion, is a very good summary of what conjoint analysis is and what it is most useful ...

    6 MIN READ

    Dr Dorota Crockford