7 MIN READ

Customer Closeness: Building a Customer-Centric Competitive Advantage

Danielle Wilkinson

How does an insight function have agency over thei...

Customer insight teams often ask for a greater seat at the table. They want more influence over deci...

6 MIN READ

Paul Griffiths

    Customer Closeness: Building a Customer-Centric Comp...

    In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget that underneath it all - customers are people. They have lives, feel pressures, make trade-offs and hol...

    7 MIN READ

    Danielle Wilkinson

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson