7 MIN READ

Customer Closeness: Building a Customer-Centric Competitive Advantage

Danielle Wilkinson

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    Customer Closeness: Building a Customer-Centric Comp...

    In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget that underneath it all - customers are people. They have lives, feel pressures, make trade-offs and hol...

    7 MIN READ

    Danielle Wilkinson

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson