5 MIN READ

Best Practices for Online Smartboards

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Best Practices for Online Smartboards

    SmartboardMR is, in essence, an interactive image that allows direct feedback on all or specific aspects of an image. These useful tasks have a wide range of uses, from gauging participant reaction, t...

    5 MIN READ

    Chris Martin

    The Role of Market Research In a Big Data World

    Big data describes the wealth of digital information produced by our interactions across the internet - the trails and footprints we leave. According to IBM, the term arises from the generation of con...

    5 MIN READ

    Chris Martin

    Best Practices for Online Forums

    An online forum is a research activity unique to the online environment and significantly different to a non-research focused forum. Specifically, market research forums are collaborative discussions ...

    5 MIN READ

    Chris Martin

    Best Practices for Online Diary Studies

    Diary studies are a powerful tool that provide you with real-time data on user opinion and perception. One of the biggest issues with focus groups and depth interviews is the difference in time betwee...

    5 MIN READ

    Chris Martin

    The Case for Online Qualitative Research Platforms

    How much of your marketing efforts are now focused online and digital? From direct emails, online advertising and more online and digital dominates our marketing practices. And now we have witnessed t...

    6 MIN READ

    Chris Martin