5 MIN READ

What Type of Market Researcher Are You?

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    What Type of Market Researcher Are You?

    Market research is a diverse practise that attracts talent from a range of backgrounds. From psychology to business management, social science to data analytics. With such a broad range of skills it i...

    5 MIN READ

    Chris Martin

    6 Steps to Building an Effective Online Research Sam...

    So you’ve decided that online research is the way forward. You are ready and raring to go – but first you need to build a sample. There are a number of firms that offer to fill your online research po...

    6 MIN READ

    Chris Martin

    Consumer Behaviour in Marketing - An Overview

    As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses a...

    5 MIN READ

    Chris Martin

    The Top 100 Market Research Influencers of 2015

    Editors note: A more recent version of this post exists! We have updated our top 100 market research influeners to follow for 2019. Click here to view the new post. Twitter has a thriving community of...

    25 MIN READ

    Chris Martin

    The Psychology of Motivation: Rewarding Participants

    If you are conducting market research in the UK, it is important to be familiar with the MRS guidelines for administering incentives and prize draws. This document outlines the law surrounding market ...

    6 MIN READ

    Chris Martin

    The Top 10 Market Research Blogs of 2015

    Thanks for your interest in our top market research blogs of 2015 - an updated version of the post now exists. To read our new list, click here. We love sharing our point of view on market research is...

    7 MIN READ

    Chris Martin

    10 Tips for Collecting Insightful Mobile Data

    The most recent mobile market research statistics, as published by Greenbook, indicate that not only do 70-80% of the world’s adults own a mobile phone, but between 20-30% of surveys are being attempt...

    7 MIN READ

    Chris Martin

    Busted: 6 Online Market Research Myths

    Nearly ten years ago we set out on a quest to build the most advanced online market research platform imaginable. We knew back then the benefits of conducting market research in a digital environment....

    6 MIN READ

    Chris Martin

    4 Ways to Integrate Qual into Product Tests

    Online qualitative research provides a whole host of benefits to researchers and marketing managers alike. One of the key business areas in which it is most beneficial is product testing. Whether you ...

    5 MIN READ

    Chris Martin

    8 Traits of the Best Qualitative Market Researchers

    A career in market research requires a number of skills, from technical knowledge of how to conduct research to a broader appreciation of how this information will be used within the organisation. Qua...

    5 MIN READ

    Chris Martin