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Applying Semiotics to Marketing and Brand Research

Cherry Huang

How does an insight function have agency over thei...

Customer insight teams often ask for a greater seat at the table. They want more influence over deci...

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Paul Griffiths

    Applying Semiotics to Marketing and Brand Research

    Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...

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    Cherry Huang