11 MIN READ

Applying Semiotics to Marketing and Brand Research

Cherry Huang

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Applying Semiotics to Marketing and Brand Research

    Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...

    11 MIN READ

    Cherry Huang