9 MIN READ

8 Actionable Takeaways from the 2025 Customer Salience Summit

Charlotte Duff

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    8 Actionable Takeaways from the 2025 Customer Salien...

    After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...

    9 MIN READ

    Charlotte Duff

    How to Tell Your Insights’ Story

    If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.

    11 MIN READ

    Charlotte Duff

    The Power of Simplicity in a Complex World

    As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...

    9 MIN READ

    Charlotte Duff

    The Top Reasons for Low Community Engagement (and Ho...

    There’s nothing worse than the excitement of setting up and launching a new community, or even being years into running one, only to have someone question the engagement levels and suggest that your b...

    7 MIN READ

    Charlotte Duff

    The Power of In-House Research Teams, and How to Enh...

    Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

    7 MIN READ

    Charlotte Duff

    The Marketing Technologies Set to Revolutionise Cons...

    At the start of the year (and when COVID-19 wasn’t something that had crossed many of our minds), 2020 was going to be a big year for technology in all industries. The vast majority of marketing blogs...

    8 MIN READ

    Charlotte Duff

    The Role of Market Research in Mapping Customer Jour...

    Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...

    5 MIN READ

    Charlotte Duff

    Getting Your Research Participant Emails Delivered

    According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day...

    6 MIN READ

    Charlotte Duff

    Man vs. Machine: An Insight Community Analysis Chall...

    Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...

    10 MIN READ

    Charlotte Duff

    Resolving the Market Research Skills Deficit

    According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

    8 MIN READ

    Charlotte Duff