How to Tell Your Insights’ Story
If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.
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The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.
As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...
There’s nothing worse than the excitement of setting up and launching a new community, or even being years into running one, only to have someone question the engagement levels and suggest that your b...
Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...
At the start of the year (and when COVID-19 wasn’t something that had crossed many of our minds), 2020 was going to be a big year for technology in all industries. The vast majority of marketing blogs...
Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...
According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day...
Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...
According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.
Gone are the days of researchers standing outside high street stores trying to find a willing participant to take part in an accompanied shop, the days of following shoppers around with a notepad and ...