8 MIN READ

The Marketing Technologies Set to Revolutionise Consumer Insight

Charlotte Duff

Exploring the Effectiveness of Creative Reporting ...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy w...

6 MIN READ

Emily James

The Marketing Technologies Set to Revolutionise Cons...

At the start of the year (and when COVID-19 wasn’t something that had crossed many of our minds), 2020 was going to be a big year for technology in all industries. The vast majority of marketing blogs...

8 MIN READ

Charlotte Duff

The Role of Market Research in Mapping Customer Jour...

Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...

4 MIN READ

Charlotte Duff

Getting Your Research Participant Emails Delivered

According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day...

6 MIN READ

Charlotte Duff

Man vs. Machine: An Insight Community Analysis Chall...

Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...

10 MIN READ

Charlotte Duff

Resolving the Market Research Skills Deficit

According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

7 MIN READ

Charlotte Duff

5 Step Mobile Research Process for Accurate In-The-M...

Gone are the days of researchers standing outside high street stores trying to find a willing participant to take part in an accompanied shop, the days of following shoppers around with a notepad and ...

6 MIN READ

Charlotte Duff

Can Text and Sentiment Analysis Tools be Trusted to ...

If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene...

4 MIN READ

Charlotte Duff

Passive Data Collection vs. Observational Research -...

When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin...

5 MIN READ

Charlotte Duff

4 Steps to Determining the Value of Market Research

To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...

4 MIN READ

Charlotte Duff

In Brief: What Makes Insight So Hard to Achieve?

To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.

3 MIN READ

Charlotte Duff