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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Pearson-Duff on 03 September
Mapping the customer journey effectively is fundamental to providing the ultimate customer experience and market research plays a key part in this process. Our experts explain when and how to apply.
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Tags: Shopper Behaviour Insight Innovation Customer Experience

Posted by Charlotte Pearson-Duff on 31 August
We all know that email deliverability is crucial when it comes to market research but navigating the spam filters, the sender reputation scoring and the blacklists can be tricky. We share our top tips for getting those emails to those all-important participant inboxes.
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Tags: Survey Panel Shopper Behaviour

Posted by Charlotte Pearson-Duff on 31 August
Winner of the IIex Europe 2018 Best New Speaker Award, Charlotte Pearson shares the findings from the insight community analysis challenge on which her presentation was based. Fascinating reading for qual researchers, both agency and client side alike.
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Tags: Community Panel Insight Innovation

Posted by Charlotte Pearson-Duff on 31 August
With the customer centricity B2C race well and truly underway we are seeing more and more DIY market researchers entering the client side sphere but at what cost? Can they be expected to have the skills required for unbiased empirical insight? And if not, how can we help?
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Tags: Market Research Employee Engagement

Posted by Charlotte Pearson-Duff on 31 August
Designing mobile shopper insight projects to ensure accurate in-the-moment feedback is collected without a researcher physically present requires a considered approach. Charlotte Pearson shares her best practice methodology.
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Tags: Diary Tools Shopper Behaviour Insight Innovation