<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 18 April
In terms of brand strategies, letting consumers mould a business to their needs and can be the driving power behind a brand's growth and success. There are many benefits to this strategy as is outlined within this blog.
Continue Reading

Tags: Market Research Customer Experience Business Strategy

Posted by Charlotte Evans on 20 March
Researchers focus a lot on traditional demographic sampling, but as consumers evolve so should our sampling methods. Not to say that demographic sampling isn't still useful, but segmenting consumers by the tribes they belong to can provide a more enhanced understanding of the modern consumer.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
Continue Reading

Tags: Insight Innovation Market Research Research in Society