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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 20 July
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
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Tags: Innovation Insight Innovation Research in Society

Posted by Charlotte Evans on 06 July
For the brands that consistently performs well in their industry, one of their key strengths is in their in-depth knowledge and expertise on their customers. Knowing who exactly your customers are, and how they align with your own brand values, is key to identifying new opportunities.
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Tags: Market Research Customer Experience Business Strategy

Posted by Charlotte Evans on 21 February
There are a variety of businesses are already demonstrating how to impactfully fuse quantitative and qualitative research methodologies in the pursuit of more accurate and in-depth insights; let's take a look at three brilliant examples of fusion research in action.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Charlotte Evans on 20 September
There are a whole range of lessons insight professionals can learn from the gaming industry. With areas such as virtual reality, gamification and storytelling just scratching the surface of transferrable techniques, it is a good reminder that insight professionals should look beyond the research industry for innovative solutions.
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Tags: Shopper Behaviour Insight Innovation Research in Society

Posted by Charlotte Evans on 18 April
In terms of brand strategies, letting consumers mould a business to their needs and can be the driving power behind a brand's growth and success. There are many benefits to this strategy as is outlined within this blog.
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Tags: Market Research Customer Experience Business Strategy