6 MIN READ

Community Panels - A Practical Guide to Improving Data Quality

Charlotte Evans

Market Research Room 101: What Would You Banish?

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Sophie Grieve-Williams

    Community Panels - A Practical Guide to Improving Da...

    When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...

    6 MIN READ

    Charlotte Evans

    How to Get Rich, Online Qualitative Insight in Less ...

    To remain competitive within evolving industries and markets, a brand’s success relies on an adaptive and responsive strategy. Rapid industry changes bring along additional challenges and this require...

    8 MIN READ

    Charlotte Evans

    What Is Responsible Innovation and Why Does It Matte...

    The principles of innovation are an incredibly interesting aspect of the business landscape. It certainly is a unique space as entrepreneurs and new product development departments continuously push t...

    8 MIN READ

    Charlotte Evans

    How To Become An Expert On Your Customers

    Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

    8 MIN READ

    Charlotte Evans

    3 Famous Fusions of Qual & Quant Data

    In a single day, we make around 30,000 decisions! These range from routine decisions such as what to wear to work in the morning, to strategic decisions that rely on a more tactical approach. I’m sure...

    8 MIN READ

    Charlotte Evans

    5 Lessons Researchers can Learn from the Gaming Indu...

    Whether you are a gamer or not, there’s no avoiding the success of the video gaming industry. And it’s fair to say that this success hasn’t gone unnoticed across all of the other industries worldwide....

    9 MIN READ

    Charlotte Evans

    Giving the Power Back: Putting Consumers in Control

    In an era where brand competitiveness is prevalent, successful brands, must be relentless in their efforts to strategically ignite their creativity and evolve their brand. It’s exciting when you think...

    8 MIN READ

    Charlotte Evans

    Modern Tribes: Why Demographics No Longer Define Us

    Traditionally speaking, demographics lay the foundations for analysing samples of people. In essence, it sounds simple, but the complexity of this analysis across every market is a challenge insight p...

    7 MIN READ

    Charlotte Evans

    5 Disruptive Insights and Market Research Startups t...

    It’s extremely exciting to be amidst an industry which is being disrupted by brands challenging the ‘status-quo’ of research tools and techniques. It has become notably evident that technological adva...

    9 MIN READ

    Charlotte Evans