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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Alison Little on 31 August
New research report released exploring the impact of artificial intelligence (AI) on consumer behaviour including current usage, fears and aspirations.
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Tags: Shopper Behaviour Insight Innovation

Posted by Alison Little on 31 August
The practicalities of using chatbots for big qual studies today discussed along with 5 real world market research applications and the associated software platforms.
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Tags: Diary Tools Focus Group Tools Innovation

Posted by Alison Little on 31 August
Does virtual reality have a future in market research? And what does this future look like? We examine the pros and cons.
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Tags: Customer Satisfaction Shopper Behaviour Innovation