7 MIN READ

The Impact of Artificial Intelligence on Consumer Behaviour: Topline Research Results

Alison Little

Exploring the Effectiveness of Creative Reporting ...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy w...

6 MIN READ

Emily James

The Impact of Artificial Intelligence on Consumer Be...

Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our con...

7 MIN READ

Alison Little

5 Big Qual Market Research Chatbots You Can Build To...

For 12 months at least, AI, machine learning and chatbots have been hot topics in the market research industry. There has been tremendous noise about the use of these innovative technologies for resea...

11 MIN READ

Alison Little

Fact or Fiction: Virtual Reality in Market Research

In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

6 MIN READ

Alison Little