7 MIN READ

The Impact of Artificial Intelligence on Consumer Behaviour: Topline Research Results

Alison Little

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    The Impact of Artificial Intelligence on Consumer Be...

    Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our con...

    7 MIN READ

    Alison Little

    5 Big Qual Market Research Chatbots You Can Build To...

    For 12 months at least, AI, machine learning and chatbots have been hot topics in the market research industry. There has been tremendous noise about the use of these innovative technologies for resea...

    11 MIN READ

    Alison Little

    Fact or Fiction: Virtual Reality in Market Research

    In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

    7 MIN READ

    Alison Little