5 MIN READ

Animated Insights: Customer vs. Consumer Research

Sophie Grieve-Williams

Making Sense of the Omnichannel Customer Experienc...

Over the last decade, the number of businesses occupying the UK’s highstreets has declined; a trend ...

6 MIN READ

Harriet Walton

    Animated Insights: Customer vs. Consumer Research

    All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?

    5 MIN READ

    Sophie Grieve-Williams