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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 19 March
Building relationships between clients and agencies can be tricky, especially when each party has differing expectations. Laura Calvert, Russell Elliot, and Paul Hudson all explore the factors that make a strong partnership, and the challenges in building one.
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Tags: Insight Innovation Video A Casual Conversation

Posted by Sophie Grieve-Williams on 29 January
Reach is important for all insight professionals, as the more people we can reach with data, the more informed their decisions will be. However, it is one of our greatest challenges in this day and age, so we've come up with four sure-fire ways to help extend the reach of your consumer data.
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Tags: Video Scale Animated Insights