What is a Market Research Playbook?
Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...
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What is a market research and insights playbook, plus discover why should your team consider building one.
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In the dynamic world of market research, the need for robust and accurate data is critical. Whilst t...
Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...
The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...
When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...
Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...
While quantitative data enjoy a warm, positive reception across most businesses – engaging decision-makers with qualitative insight can often prove a greater challenge. Lacking in statistical rigour, ...
We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...
Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...
What defines success in an insights team? There are many aspects that define success, but one pivotal factor that propels us towards success is the composition of the insights team. When we think abou...
The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...
At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...