6 MIN READ

Community Panels - A Practical Guide to Improving Data Quality

Charlotte Evans

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Community Panels - A Practical Guide to Improving Da...

    When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...

    6 MIN READ

    Charlotte Evans

    Mind the Gap - Bridging the Gap Between Brands and C...

    Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

    7 MIN READ

    Sarah O'Neill

    6 Ways to Involve Stakeholders in Qualitative Resear...

    While quantitative data enjoy a warm, positive reception across most businesses – engaging decision-makers with qualitative insight can often prove a greater challenge. Lacking in statistical rigour, ...

    7 MIN READ

    Chris Martin

    How to Speed Up Qualitative Fieldwork Without Compro...

    We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...

    7 MIN READ

    Laura Butterworth

    The Role of Focus Groups in our Quest for Expressive...

    Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...

    10 MIN READ

    Gareth Bowden

    Infographic: The Anatomy of a Successful Insights Te...

    What defines success in an insights team? There are many aspects that define success, but one pivotal factor that propels us towards success is the composition of the insights team. When we think abou...

    5 MIN READ

    Sophie Grieve-Williams

    Four Ways Researchers Can Form Strong Stakeholder Re...

    The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...

    7 MIN READ

    Josie Sanderson

    Zoom Out - Big Picture Data Reporting

    At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...

    9 MIN READ

    Emily James

    Just in Time - Making Research More Efficient?

    In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

    8 MIN READ

    Emily James

    Building a Research Technology Stack for Better Insi...

    Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...

    8 MIN READ

    Emily James