5 MIN READ

Fighting the Client-Agency Divide in Market Research

Maria Twigge

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Fighting the Client-Agency Divide in Market Research

    Over the 15 years we have been in market research we’ve learnt a lot about being better partners. Our experience has taught us effective ways to ensure we develop long term relationships that deliver ...

    5 MIN READ

    Maria Twigge

    The Psychology of Motivation: Rewarding Participants

    If you are conducting market research in the UK, it is important to be familiar with the MRS guidelines for administering incentives and prize draws. This document outlines the law surrounding market ...

    6 MIN READ

    Chris Martin

    The Top 10 Market Research Blogs of 2015

    Thanks for your interest in our top market research blogs of 2015 - an updated version of the post now exists. To read our new list, click here. We love sharing our point of view on market research is...

    7 MIN READ

    Chris Martin

    Sentiment Analysis: Insight or Efficiency?

    Sentiment analysis helps companies understand their customers by categorising consumers’ attitudes and feelings towards their organisation, product or brand as either positive, negative or neutral dep...

    5 MIN READ

    Kimberley Bell

    What is a Market Research Scrapbook and How Can it b...

    Once upon a time a time, scrapbooking was redolent of sitting with a pair of scissors, a pot of glue and some coloured paper and cutting and pasting magazine images, post cards and concert tickets. In...

    5 MIN READ

    Annette Smith

    10 Tips for Collecting Insightful Mobile Data

    The most recent mobile market research statistics, as published by Greenbook, indicate that not only do 70-80% of the world’s adults own a mobile phone, but between 20-30% of surveys are being attempt...

    7 MIN READ

    Chris Martin

    Busted: 6 Online Market Research Myths

    Nearly ten years ago we set out on a quest to build the most advanced online market research platform imaginable. We knew back then the benefits of conducting market research in a digital environment....

    6 MIN READ

    Chris Martin

    4 Ways to Integrate Qual into Product Tests

    Online qualitative research provides a whole host of benefits to researchers and marketing managers alike. One of the key business areas in which it is most beneficial is product testing. Whether you ...

    5 MIN READ

    Chris Martin

    6 Tips for Engaging Online Research Communities

    One of the main questions we get asked about research communities, is ‘how do I get members engaged and joining in?’ There’s a whole host of different strategies for getting your members engaged but t...

    4 MIN READ

    Charlotte Duff

    Simplifying Product Offerings with Qual and Quant

    No matter what kind of product a brand is looking to refine, market, promote, launch or re-launch at some point it is time to consider the individual features and benefits it offers and how they apply...

    5 MIN READ

    Maria Twigge