7 Boring Research Tasks You Can Automate
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Understanding customers, what drives their decision making and what they want from businesses is the...
It’s not uncommon for managers and executives to not only need research, but need the results yesterday. After all, staying ahead of the competition and striving to deliver excellence is their top pri...
AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ...
Brand strategy, by definition, is a long term inter-departmental plan for a brand to achieve specific, pre-defined goals. A successful brand strategy must be well-designed and executed across all busi...
Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...
Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...
Long ago, I drove around the south western fringes of Cumbria conducting face-to-face interviews as part of a research project about people’s experiences of call centres. Our last call of the day was ...
AI (or artificial intelligence) is a staple of dystopian science-fiction, so much so that it’s almost become cliché. Even the mention of AI conjures images of oppressive robot overlords single-mindedl...
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...
Let’s be clear: incorporating mobile devices into your research plan doesn’t automatically make your research ethnographic.
One of the skills an insight professional needs to hone carefully is the ability to weave data into a memorable story. Creating impact doesn’t just take the right data it also requires good presentati...