7 MIN READ

7 Boring Research Tasks You Can Automate

Amy Greenwood

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    7 Boring Research Tasks You Can Automate

    It’s not uncommon for managers and executives to not only need research, but need the results yesterday. After all, staying ahead of the competition and striving to deliver excellence is their top pri...

    7 MIN READ

    Amy Greenwood

    I am Not a Robot: The Importance of Humanising Insig...

    AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ...

    6 MIN READ

    Charlotte Duff

    What is Brand Strategy? Defining and Building Your B...

    Brand strategy, by definition, is a long term inter-departmental plan for a brand to achieve specific, pre-defined goals. A successful brand strategy must be well-designed and executed across all busi...

    7 MIN READ

    Chris Martin

    Market Research vs. Data Science: What's the Differe...

    Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...

    3 MIN READ

    Chris Martin

    The 25 Best Social Media Monitoring Tools of 2016

    Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...

    12 MIN READ

    Chris Martin

    The Role of Technology Providers in Market Research

    Long ago, I drove around the south western fringes of Cumbria conducting face-to-face interviews as part of a research project about people’s experiences of call centres. Our last call of the day was ...

    5 MIN READ

    Annette Smith

    A.I. in Market Research: What it Means to be Human

    AI (or artificial intelligence) is a staple of dystopian science-fiction, so much so that it’s almost become cliché. Even the mention of AI conjures images of oppressive robot overlords single-mindedl...

    6 MIN READ

    Chris Martin

    Guest Post: The Benefits, Delights and Uses of One-o...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    3 MIN READ

    Susan Bell

    Mobile Ethnography in Market Research: Fact & Fi...

    Let’s be clear: incorporating mobile devices into your research plan doesn’t automatically make your research ethnographic.

    9 MIN READ

    Paul Hudson

    The Secrets to Storytelling Excellence in Market Res...

    One of the skills an insight professional needs to hone carefully is the ability to weave data into a memorable story. Creating impact doesn’t just take the right data it also requires good presentati...

    6 MIN READ

    Maria Twigge